Segment: Healthcare
Category: VTEX IO
Go live: May 18, 2020
Results:
- Desktop loading: 2 seconds
- Mobile loading: 5 seconds
- 80% increase in organic traffic
The scenario
With the delicate scenario we are living because of the pandemic and social isolation, it was necessary to accelerate the plans to start Extrafarma's e-commerce, since sales were made exclusively in physical stores.
Project objectives:
- VTEX IO implementation.
- Integration with the SAC system used throughout the chain
- Initiate structure for channel integration
- Development of an efficient MVP
Challenge
The biggest challenge in this project was the timeframe, our team needed to structure the project in two levels for the brand's e-commerce to be up and running in 1 month after the project development started.
About the company
With more than 416 stores operating in 11 states in Brazil, Extrafarma is among the six largest pharmacy chains in Brazil, being the leader in its segment in the states of Pará, Maranhão and Amapá.
The chain started its activities in 1960 in the state of Pará and, since then, has been conquering space in the consumer's preference with entrepreneurial initiatives that add value to the brand.
Read more about this case in our blog!
