More than offering a quality product, functional and arranged in a layout that is pleasing to the eye, those who wish to succeed and beat the competition with an online store need to think, first of all, about how to advertise their e-commerce and reach the right audience.
Unlike physical stores, in which the customer can go to the store to talk to salespeople, ask questions, or experiment, commerce in online platforms needs to stand out through effective communication and marketing strategies.
But what can be done to promote e-commerce in the right way? In today's article we will present five foolproof tips that will leverage your business and make you be recognized by your audience as a market reference. Are you ready?
Why Promote E-Commerce?
The promotion of your e-commerce store is, without a doubt, the most important part when it comes to setting goals. It is through disclosure that your product becomes capable of arousing the interest of purchase in potential customers, attract new visitors, and promote the process of loyalty.
Business promotion is as important as, or even more important than, having good servers and platforms, well-structured sites, management, or excellence in customer service.
Therefore, to achieve the desired results, it is essential to consider your target audience and what are the most efficient channels to reach them, always analyzing their particularities. This will optimize your promotion strategy and, in this way, you will reach a larger number of the right people.
Know Some Ways To Promote Your Online Store
Before we talk about the best ways to promote your e-commerce, it is necessary to understand that the basis for the success of any strategy is planning.
Often, when thinking about an online store, many managers disregard the role of marketing when the business is still being managed. On the contrary, they start to think about promotion only when it is already underway, which is a big mistake.
For the promotion to achieve its purpose, it is necessary to plan from the beginning which are the best ways to be followed to reach the largest number of people, what to do to achieve the goals, and the financial investment required for everything to work.
After planning, you can choose a platform that offers the possibility of integration with other resources and adopt the tips below and build a foolproof marketing strategy. Let's go?
1. content marketing
Content marketing is one of the most recently used e-commerce marketing strategies. This type of strategy is based on producing content that is relevant to the company's specific target audience.
Unlike conventional marketing, which has as its main goal the sale of products and direct strategies, in content marketing the goal is to help the potential customer to find a solution to a problem. This makes him establish a relationship of trust with your brand, and when he really needs to buy the product, he will remember it.
This type of content fits into the inbound marketing strategy, whose main objective is also to communicate to generate authority on the subject. However, you have to be careful: a frequent mistake is to dedicate yourself to specific themes, very related to the purchase itself. The ideal is that the materials produced address the entire context surrounding the purchase decision.
2. SEO strategies
Another way to gain visibility with Google's organic search (without the need for payment) is to improve SEO strategies - Search Engine Optimization.
SEO strategies involve long-term work and usually present satisfactory results when well executed. For this, understand that you must work on three main points: on content, on the relevance of information for internet users, and on technology.
If you use content marketing, the second step will be to gain authority within that subject by becoming a reference for other sites. This happens when other addresses redirect to your link, or when there are many shares of your content in other channels.
Next, you must choose a good virtual platform for the store that is complete, offers all the necessary features, and has a mobile layout (that adapts to various screen formats), since the number of people who make purchases through smartphones or tablets is growing.
3. Sponsored links
SEO strategies can take a while, when planned and done in the right way. An interesting alternative in these cases is to use sponsored links. The two main platforms are: Google Adwords and Facebook Ads.
In Google Adwords, the user clicks because he demonstrated clear interest in the product, since he came to the ad because he searched for it. It is worth remembering that the company only pays if the click is made.
In Facebook Ads, the idea is to show the ad to a segmented niche of people who fit within the brand's target audience. In both cases, the tip is to monitor all accesses and check if it is worth it.
4. E-mail marketing
E-mail marketing is a way to get closer to the customer and bring good results to your e-commerce.
The email list is usually built from the customer's own registration on your platform, which is a positive point, because he has already shown interest in the product. With this strategy, you can offer exclusive advantages and work with segmented campaigns based on the user's behavior.
It is worth remembering that it is important to maintain a periodicity so as not to be inconvenient, filling the customer's inbox.
5. Social media
Social media are increasingly popular and are allied tools when it comes to relating to customers because they offer an alternative to customer service and are also a channel where you can build a relationship with them.
To do well with social media, try to promote user engagement with viral posts (with high sharing power) and produce quality information. The main focus in these spaces should be the relationship, not the sale.
There are several marketing strategies that can leverage your business. With all these tips, is it easier to think of strategies to promote your e-commerce? So start right now!
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