In 2020 we saw e-commerce being developed so fast that it seems that the channel evolved decades in just 12 months. To have an idea, only in the 1st semester of 2020 e-commerce in Brazil, grew 47% compared to the same period of 2019, according to research by Ebit/Nielsen.
And if the evolution of online retail has developed so much in the past year, what to expect for 2021? Check out 5 key trends for digital retail that will be part of the evolution of e-commerce.
More personalized experiences
Looking for ways to improve, adjust and personalize the digital strategy will make smart brands, reach more customers and provide an unmatched shopping experience. A high-quality online experience is no longer optional, but essential.
The omnichannel required
What will lead many players in the market to integrate the omnichannel model in their operations will be the understanding that convenience is becoming more and more of a priority for most consumers, who are looking for faster and easier ways to get what they need.
Adequacy of security standards
For 2021, companies working with e-commerce will need to prepare their plans to invest in safety and adequacy of new law guidelines, such as LGPD.
Since last year, the subject has been an important agenda in discussions about the Internet, and it is expected that this year the guidelines will become mandatory and punitive if they are not applied.
Security and data protection will be so important that it may become an important point in the purchase decision.
Interactive stores
Aiming at a unified experience for the user, companies have been investing in interactive storesFor example, the possibility to try on a shoe, through the cell phone camera.
This trend tends to grow and become important in the e-commerce market, as it addresses one of the channel's main pains: the lack of contact with the product.
On-page SEO for e-commerce
At this point, we can understand that the search is no longer just for the product, but something more in-depth. People are looking for information on how to use, best features, reviews from other consumers, and information that will help them decide on the best option.
With this in mind, it is clear that relevant content on product pages has become an opportunity to generate relevance and win the customer when entering the site.
So review your content strategy and especially the SEO of your pages, the more relevant your content is, the greater the chances that your customer will decide to buy faster and without leaving your domain to digging deeper into research.
These are some of the trends that will make a difference in the e-commerce market. If you would like to delve deeper into the subject and have access to new and relevant insights from a technology expert, take the time to download our "Guide to e-commerce trends in 2022".
We hope these tips have helped you gain insight into how to stand out from the competition and evolve your brand. If you want to know how Codeby can help you achieve amazing results, please contact our sales team.
