Regardless of the size of your business, managing an e-commerce it can take a lot of effort and effort to get your online store up and running effectively.
To circumvent these difficulties and ensure the expected results, it is interesting to have tools that facilitate processes and make managing an e-commerce more practical. This is the case with Shopify, one of the most widely used e-commerce platforms in the world, with complete solutions for all business segments and sizes.
In case your e-commerce platform does not provide management solutions, or functionality that allows your business to scale, it may be time to migrate your store to another platform.
In this article, we'll share how it works and 6 reasons why you should consider migrating your online store to the Shopify platform.
How does the Shopify platform work?
A Shopify Platform is a subscription-based platform that offers a quick way to launch an online store and has template solutions to compose the look and feel of your online store, sales tools, payment processes, transparent checkout, and marketing tools.
Speaking of usability, the platform has simple integrations with various business systems and tools, and option to access API's and development tools to further customize your store features, which can contribute to the demands of your operation.
In addition, the platform bundles technologies for e-commerce management, such as customer interaction, payment system, finance, and daily operations. All these activities can be performed within the store's dashboard.
Finally, besides the e-commerce platform, Shopify has additional and exclusive services that add value to the merchant, such as selling on marketplaces and social networks, email marketing, traditional marketing, and other features that we will discuss below.
Reasons to use the Shopify platform
Plans and pricing
Shopify gives you a 14-day free trial, so you can evaluate if the platform offers everything your business needs, test the features and possibilities Shopify offers.
After the free trial, you can choose one of the plans that range from $29 (Basic Plan) to $299 (Advanced Plan) dollars per month. For those who are starting out, the Basic Plan meets the needs very well with the possibility of sales on marketplaces and social networks, discount code creation, abandoned cart recovery, gift card creation, among other features.
The Advanced plan is interesting mainly for companies that want to expand their business, as well as for decision making based on data, since a feature of the plan are the advanced reports.
Ease of use
The dashboard is very intuitive, the shopkeeper can find all the information he needs in one place and in a logical way. In addition, Shopify provides a very complete help desk, constant monitoring and fast support.
In case you need it, you can count on introductory courses, like the one we produce here at Codeby, taking you step by step through each of the platform's functionalities.
Variety of themes and templates
You can also use Shopify templates free, which already have a modern look and are fully responsive. The range of options varies even more when you open to third-party developed templates, available on the Shopify store.
In this Shopify store, you can find templates segmented by categories, such as fashion, food, art, electronics, etc. Remember that not all options are free.
One of the advantages of Shopify is that the platform is suitable for all types of businesses and company sizes, which makes the technology adaptable according to your company's needs.
There are solutions for companies that are just starting out in online sales, companies that use more than one online channel, that integrate their on and off channels, that want to work with marketplaces, and more.
Another interesting factor is that Shopify technology allows scalability for businesses thinking about increasing their operations.
Variety in applications
Applications and features to customize your store, you can find in Shopify's App Store. The best part is that as a shopkeeper, you don't have to mess with your store's programming to add these apps, managed in Shopify's own dashboard.
There are apps for dropshipping, logistics, social networking, SEO, banner cookies, and many others. It is worth noting that some apps have free or paid plans.
Certified Partner Network
Another advantage of Shopify is the marketplace of experts for the merchant to find and hire companies capable of creating customized solutions and even perform daily monitoring of your e-commerce through support and evolution services.
In this marketplace you can find agencies like codebyIn this marketplace you will find certified partners with a lot of experience developing applications, templates and stores from scratch. In this regard the partner network is a way to facilitate the shopkeeper to find professionals and reliable companies.
As you may have noticed, Shopify is an integrated platform with several solutions in an ecosystem that adds value to the entrepreneur with its benefits and exclusivity.
When you choose to migrate your store to Shopify, you'll have complete solutions for your e-commerce and shopify certified partners just a few clicks away.
Codeby is one of these partners and has successful cases that you can use to develop your own applications. check it out hereand applications for Whatsapp sales, banner cookies and much more, published in Shopify's App Store.
Want to know how we can help your business? Contact Our Experts and bring your e-commerce to the Shopify platform.