A large part of the features that can be offered in your e-commerce is related to the user experience. As you may already know, consumers have changed their habits, have new needs, and expect increasingly unified experiences, faster and more convenient shopping.
At pharmaceutical sectorin addition to the unified experience, it is necessary to pay attention to the peculiarities of the sector itself, for example the dynamics of prescriptions, controlled drugs, storage, in some cases medical services, etc.
In this article, you will learn about functionalities that meet the peculiarities of the pharmaceutical sector and enable the user to have increasingly complete experiences in the pharmacy e-commerce pharmacy e-commerce.
It is common in offline retail pharmaciesbe offered special discounts from the manufacturing industry. Online it is also possible to give this type of discount through integration with benefit programs of partners, to make available discounts on selected products for the end customer.
The discount option appears on the product pages that participate in the program, through some components the customer can register and use the discount, if they already have an account linked to their CPF in the program. Once he agrees with the terms, the discount is inserted in the product.
This functionality was developed by the Codeby team, which built a purchase flow and integrated external systems with the VTEX platform. The project was developed for the e-commerce of Extrafarma e-commerce, which already uses it in its online strategy.
Recurring medicine sales
Differentiated business models can also be inserted in the pharmaceutical sectorThis is the case of recurring sales, which is nothing more than scheduling future transactions.
Customers who take medicine frequently can register on the site, choosing the period in which they want to receive the product in their home. It works like a subscription to e-comemrceso that when the medicine is near its end, another unit will arrive at the customer's home.
The Codeby team developed a feature for this need, the Disclaimer Appwhich adds new flows to the product page in order to manage prescription drugs, adding the acceptance of specific terms and fields for registering prescriptions for certain drugs.
The functionality helps online sales of drugs that require specific information from the consumer, increasing the variety of drugs with specific characteristics, which consequently positively impacts online sales.
Learn more about the digital pharmaceutical sector
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Align your pharmaceutical e-commerce strategy with functionalities
It is worth remembering that the functionalities need to be aligned with a strategy, your business model, and especially the needs of your persona so that they actually bring positive results.
We recommend that before evolving your project, a study of the UX and UI of your e-commerceWe recommend that before evolving your project, a study of the UX and UI of your e-commerce, the purchase journey, and the main online purchase decision factors should be carried out. From this information, understand what does or does not make sense for your business and your consumer.
Here at Codeby, we have an internal process performed by our Project Architect together with our client, with the objective of understanding the best architecture for e-commerce, taking into consideration the operational and strategic needs and the business model. It works as a specialized consultancy with follow-up with the team.
Get in touch with our specialists and learn more about how we can evolve your project.