For large or small businesses, gift vouchers are a smart way to attract new buyers and increase engagement on the site.
This strategy allows consumers who have never had contact with a brand, to make their first purchase and have access to the experience offered that, if positive, makes loyalty much more likely.
With this in mind, our team developed the Codeby Gift Card to enable the availability of gift cards in stores using VTEX IO.
About the need met by the functionality
In practice, the functionality creates specific rules to be used in e-commerce, where the customer purchases the gift card on the store front-end, or use it as a payment method in a certain purchase.
O Codeby Gift Card was developed for the VTEX platform, and is a solution that is based on VTEX's native gift card system, creating these cards as products in the store catalog, such as their respective SKUs and different prices.
With this, it is possible to elaborate a specific template for products, using the ID for the settings to be made in the layout.
About the development
For the development of this functionality, our team used React for the creation of all the components to form the layout of the page for these products.
Node and Graphql were also used to help in all the Giftcard flow in the VTEX master data and order management.
Results
Through this application, stores of all types and segments are able to create a different experience to buy and sell their gift cards in e-commerce.
The advantages are many. Among them are revenue increase, conversion stimulus, and can be used in returns and discounts in the store.
About Codeby
We are specialized in e-commerce solutions, focusing on performance and usability improvement to deliver to our customers a significant increase in sales conversions with full transparency and agility.
With over 8 years of experience, we have evolved and transformed the reality of digital businesses of major brands and companies in the market, contributing with customized technological solutions for virtual store environments.
MVP Partner in the Vtex quadrant for 4 years.
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