Many companies when implementing their own web site decide not to give up their ERP or some other system that has been used for a long time in the operation. For cases like this, it is necessary to develop an integration, a micro-application with the responsibility of allowing the web system to interact with the company's own application.
It can be a challenge to develop a perfect integration, but it is not impossible, and when done well these micro-applications greatly optimize the communication and exchange of data between systems.
Our client, who recently started their digital project, saw the need to integrate most of Linx's Search features within the VTEX platform. Therefore, our team developed the Extrafarma Linx Integration App, an application that meets this need.
About the need met by the functionality
Extrafarma Linx Integration App is an application for VTEX IO that seeks to integrate Linx intelligence within the search results pages, making available several types of vitrine, search bar and also Linx's own hotsite feature.
With this integration, the entire user experience and navigation is traced to Linx, where from this information the platform is able to bring products and more refined recommendations for each customer of the store, all this happening in the virtual store hosted in the VTEX platform.
About the development
The Extrafarma Linx Integration App was developed using React and Node so that the main flow of integrations via Linx's APIs could be made available to different components.
For this, it was necessary to create a Pixel module for the store on VTEX and through it manage each event and click of the client in its navigation, allowing the tracking of each flow.
Results
The App offers mainly a new experience for the customer, where all the navigation in the store is based on personalized recommendations based on items purchased, viewed and recommendations from customers with the same profile.
Thus, adding the experience and personalized navigation, the brand will be able to consolidate more assertive strategies, increasing e-commerce sales.
About Codeby
We are specialized in solutions for e-commerce, focusing on performance and usability improvement to deliver to our customers a significant increase in sales conversions with full transparency and agility.
With over 6 years of experience, we have evolved and transformed the reality of digital businesses of major brands and companies in the market, contributing with customized technological solutions for virtual store environments. MVP Partner in the Vtex quadrant for 3 years.
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