Having an online store is a great way to increase the revenue of your business after all, the reach of your brand becomes greater, the convenience to the consumer becomes frequent and a recurring concern is to improve the results of your store.
Among the strategies to increase traffic to the site is the massive investment in sponsored ads, social networks and many others, but if these people have no means to convert in your store, all this work will have been in vain.
For this reason, Landing pages play an important role, they have the purpose of capturing information from visitors, arouse the desire to buy and even generate sales. Being great allies for the strategies of an e-commerce, landing pages strengthen mainly the process of attraction and conversion of visitors into leads.
Understanding their importance, our team has developed a new feature for VTEX IO, which allows greater autonomy for merchants when creating their Landing Pages, meet the Modular Landing Page.
About the need met by the functionality
The Modular Landing Page App seeks to allow greater customization of a landing page by the site editor of the VTEX platform, giving greater autonomy to the merchant to add, remove or reposition text blocks, images, shelfs, slides and custom components.
The merchant can perform all the editing on the back-end and within the VTEX platform itself, in the site editor module. There the editing of all components and insertion of new blocks can be done through Drag-and-drop methodology.
The merchant can choose to add new columns, components, slider, shelfs, infocard and custom components and all the changes will be shown in the front-end of the page, according to the settings made in the site editor.
For the development, we used the VTEX schemas to edit the site editor and inserted native VTEX components to visualize the landing pages created.
Now, the merchant can create custom pages and edit components without having to rely on a development team. The entire creation process can be done by them, including later edits.
We are specialized in e-commerce solutions, focusing on performance, usability improvement to deliver to our customers significant increase in sales conversions with all transparency and agility.
With over 6 years of experience, we have evolved and transformed the reality of digital businesses of major brands and companies in the market, contributing with customized technological solutions for virtual store environments. MVP Partner in the Vtex quadrant for 3 years.
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