Confira o que rolou no segundo dia da NRF 2022

Check out what happened on the second day of NRF 2022

The NRF 2022: Retail's Big Show is bringing together more than 15 thousand retailers, suppliers and retail specialists since Sunday 16 and will continue until Tuesday 18, in New York, USA.

On this second day of the event, the main topics covered during the lectures ranged from business evolution, to retail leadership, to the amplified vision of operations. Below we talk about each of the topics.

The evolving role of business in society

The morning of the second day began with a talk with Ken Chenault, president and managing director of General Catalyst. He shared about OneTen and how it is connecting the ecosystem of employers, talent developers and promoting diversity, and the role the business community and retail sector can play in advancing and increasing opportunity, equity and inclusion.

To make a difference, an organization must be reflective of its customer base, meaning that DEI (Diversity Equity and Inclusion) must be integrated into all company processes and ingrained in its organizational culture and brand positioning.

"It was an amazing talk, Ken and Murice talked about their project and the challenges of DEI, it was clear that companies need to have social responsibility, as well as engaged leaders who foster this behavior of empathy and equity in companies." says Codeby's COO, Victor Almeida.

Two important topics in this conversation were Jobs and Talent Acquisition.

Retail Leadership in Action

The second Keynote session was marked by a conversation with Walmart's president and CEO in the USA, John Furner, who spoke mainly about customer service and retail operations.

It was possible to obtain insight into the relationship with the customer, which is increasingly being placed in a central place within retail operations strategies, making their contact with the brand and/or products more personalized, after all the customer is looking for unique experiences.

Within the logistics operations, it was commented about the instant deliveries, the same day delivery options, stock on demand, and the preparation of demands based on the observation of the company's different customer profiles.

The trends focus mainly on points such as:

  • Consumer concern for health and safety;
  • Investment in clean energy;
  • Sustainable initiatives in operations.

The second day yielded many interesting topics, isn't it! We are following the next lectures to bring the best insights to you. Subscribe to our newsletter to receive first-hand information.

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