You have done what you can to make your e-commerce look attractive and you know that your products are desired by the public, but sales have not yet taken off? Can you not encourage your visitors to contact your company? What you need is to increase the conversion rate of your online store!
In many cases, it's just a few details that can make the difference, decreasing the glitches that make the visitor escape, making the site more profitable. Ready to find out how to increase the conversion of your online store? Then go ahead!
Have a Responsive Site
A responsive website is one that can adapt to any screen. In other words, the visitor can access it from his computer, smartphone, smartTV, and even from the multimedia center of a car.
The trend is that more and more people use smartphones to access the internet. Moreover, the technological future points to the Internet of Things, that is, the most diverse electronic devices will be able to access the web. Knowing this, Google and other search engines prioritize responsive sites in their organic searches, for allowing the correct access in any of these devices.
Therefore, it is essential that your virtual store adopts this feature. This is important both to provide a pleasant navigation for those who access it on the most diverse devices and to be well ranked in Google's organic searches, the main source of traffic for most sites.
For this, check with the developer and the company that provides the platform if your site is responsive. In addition, it is worth testing and seeing how it looks on other screens. This can be done with Google's Search Console tool.
Ensure Platform Stability and Speed
Take a look at how it behaves when you browse the Internet. When you enter a site, you may find the information and products you are looking for. But if the loading is slow or unstable and has errors, you are unlikely to stay there, aren't you? Your visitor behaves in the same way.
For people who access your e-commerce site to be confident enough to enter their personal and payment details, the site cannot leave the slightest room for fear. The impression of a slow and error-prone site is that of amateurism, and nobody wants to be a customer of amateurs.
Therefore, to increase the conversion of your online store it is essential that you make a habit of monitoring its operation. It may be hard work, but you can be sure that the results will be worth the effort.
Value Your Products
When buying on the Internet, the consumer has no way to touch or try the product. Therefore, it is not enough to copy the manufacturer's specifications to describe them. You have to be very thorough in the text, highlighting the attributes and benefits of the goods.
Try to put in the description everything that could be the object of doubt for the customer. This way you avoid the customer giving up the purchase because he is not sure that the item is exactly what he was looking for.
In addition, it is essential to invest in good photos of the goods. Try to show the product in the smallest details and use photographic techniques that enhance it, such as the appropriate background and light. However, be careful that the images do not become too heavy and slow the loading process. Strike a balance.
Simplify the Payment Process at Check-Out
For both the buyer and the business owner, the most tense moment in online commerce is payment. For the customer, this is when he will stop being anonymous and enter various personal and payment details.
For the entrepreneur, it is the time when all his efforts will be converted into revenue. Therefore, pay close attention to your e-commerce payment process.
In order for you to increase the conversion rate of your e-commerce store, it is necessary to let the customer focus on making the payment. Make the process as simple as possible. Avoid asking for unnecessary information, which can cause mistrust or laziness in the customer. Also, don't put anything on the check-out page that can distract the user, such as promotion banners, for example.
Speaking of check-out, it is important to know which are the payment methods preferred by your public, and make them available. Also, monitor the cart abandonment rate, because this metric can give clues about the efficiency of your checkout.
Another tip: be sure to send e-mails to customers who abandoned the cart to encourage them to finalize the purchase and also to understand the reasons that led them to not complete the deal.
Invest in Website Security
To avoid security problems on your site, which can end up in losses and tarnishing the image of your company, make sure that your online store is secure. To do this, look for certification companies and use data encryption features in payments. If you use an intermediary, make sure they use these solutions.
Being diligent on the security issue will avoid headaches and will leave the customer safer to make their purchases.
It is also necessary that visitors to your online store are aware of the care that the company takes. Therefore, make sure to include the seals and certifications achieved in all pages of the e-commerce site.
Make Sure Your Site Is Always Available
Can you imagine losing sales simply because your site was not available? This is unacceptable, but unfortunately it happens often.
Therefore, to increase the conversion of your virtual store it is important to know if the hosting service is presenting problems and act fast. If this happens constantly, you should seriously consider hiring another server for your e-commerce.
Hiring a company to monitor the availability of your site and send alerts in case of failures is an interesting option. This way, you will be aware of the failure and will be able to solve it quickly, without losing sales.
By following these steps, you will be able to increase your virtual store's conversion rate and, consequently, your sales. What did you think of these tips? Do you still have any questions? Then leave your comment and share your opinion with us and other readers!