Comércio unificado, uma nova geração do varejo

Unified Commerce, a new generation of retail

From time to time new trends emerge in the e-commerce market, bringing affordable solutions and novelties to be integrated into the strategy of many brands. This is how unified commerce has become a new generation of retail.

But, what is unified commerce, what are the advantages for e-commerce, and which platforms already have business models that unify their operation? Let's talk about these points below.

What is unified commerce?

Unified commerce is a set of retail channels consolidated into a single software program. This proposal allows you to Integrating sales channelsThis proposal allows you to improve the shopping experience and thus turn consumers into customers more easily.

Unified commerce platforms are usually aimed at developing, connecting, and managing sales channels both online and offline, which makes it easier for retailers to manage their channels, since everything can be done in a single place.

Advantages of using unified commerce in e-commerce

Software that uses unified commerce as a service focus simplifies, synchronizes, and improves customer service, inventory usage, and related retail processes.

It is also possible to integrate with digital channels such as virtual stores, marketplaces, multi stores, hotsites, e-mail and many others, as well as in offline retail as accompanying traditional stores, guide stores, pop up stores, etc.

In addition to solutions for B2C retailing, unified commerce is very useful for B2B e-commerceIt allows the integration of channels, ease of management, and reaching new audiences.

What does a unified commerce platform have?

A unified commerce platform has solutions that connect, integrate, and unify sales channels, both online and offline. Platforms such as VTEX, Linx e Shopify have interesting resources for unifying channels, some examples are:

  • Order management system (OMS system);
  • Integrated checkout
  • Tools for fulfillment
  • Integration with applications;
  • Integration with ERP software, CRMs, WMSs, and more;

In addition to these features, the unified commerce platform allows you to keep up-to-date and unified inventories to avoid stock-outs and enable the consumer to find the product of interest in any sales channel your company has available, this also provides more autonomy for customers.

E personalized experience is also a differential, since the service is more practical and can be inserted in several contexts of the shopping carts.

On the data side, unified commerce platforms have ways to analyze and predict customer behavior to further improve the shopping experience.

Factors that are linked to the buying process are also facilitated, such as adjusting prices in all channels with more precision, options to avoid cart abandonment due to consumer frustration. It is also possible to organize stock movement by region and demand, and to have more efficiency in the exchange and return process.

Unified commerce allows you to have a global vision of the business from one system, and is a practical solution for companies that work with several sales channels.

Did you like to know this concept? Want to know how to use a unified commerce platform in your e-commerce? Here at Codeby we have a team specialized in VTEX, Linx and Shopify platforms ready to answer your questions and show you the best ways for your business. Contact a specialist.

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