Have you ever thought about the importance of appearing on the first page of Google? If not, you should know that this is the best way to gain online visibility. To have an idea, Google is the most accessed site in the world, including Brazil. And since users hardly go past the first page of results when they do their searches, it is essential to be well positioned.
There is a quick way to conquer the first positions: investing in sponsored links. However, it is advisable to optimize your site to be among the first organic results of the search engine. This does not happen overnight, but you gain visibility without having to pay anything for it.
Want to know how to appear on the first page of Google? Read on and check out the best practices!
Create a Blog
The first tip for you to achieve a good position in the search engine is to create a lot of content, and the blog is the most appropriate media. If your business is an auto parts store, Google's robot needs to understand this to display your site to the right people. So as you create content related to the topic, your chances of improving your ranking increase.
Before you start producing your materials, you should select the best keywords to work with throughout the text. Google's Keyword Planner tool is one of the most suitable for this work. Through it, you can find out the search volume of the terms, competition, and related keywords.
Get Backlinks
Another factor that Google considers for ranking is the number of links pointing to your site. The reason is simple: if other domains are citing your page, it is understood that it is a reference in the subject. For this, you must produce quality content. Thus, there are chances to viralize on the web.
Guest posts are also very efficient. Here's how it works: You get in touch with other people to write articles on their blogs in exchange for links. This way, both sides win: you get a backlink, and the site you partner with gets original content.
Have a Responsive Site
Never ignore mobile devices in your digital strategy, because more than half of Brazilians use smartphones to access the internet. So, if you have a site, it must adapt to these devices. After all, nobody deserves to enter a page and have to zoom in to see the elements that are there.
As Google prioritizes the user experience to decide the relevance of the site and, consequently, raise its position in the search engine, those that do not adjust to tablets and smartphones lose many points. Therefore, it is essential to have a responsive site.
Pay Attention to Site Speed
Speed is another factor that interferes with the user experience, and Google punishes sites that take too long to load. A few seconds of slowness is enough for the visitor to give up and close the window. If you have doubts about your site's performance, you can use the PageSpeed Insights tool. Just enter the URL and click "analyze" to get the information.
Appearing on the first page of Google is not the easiest task. However, with a little patience, it is possible to constantly improve your positions and enjoy the benefits. Those who think only in the short term spend more money on advertising and get fewer results. Of course, sponsored ads are still excellent for your strategy, but it is not indicated to depend only on them.
Want to know more about how to appear on the first page of Google? Keep reading and check out the best practices!
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