With the global events of the last two years, the consumer experience has developed much faster than expected. Brand interactions and shopping experiences have taken extremely different directions than they used to.
By 2022, 50% of global consumers say that the pandemic has made them reevaluate their purpose about what's really important, harkening back to different aspects of how we lived, worked and shopped just 2 years ago.
In a highly highly competitive marketIn a highly competitive market, personalized service has become synonymous with customer loyalty.
As more and more consumers become adept at digital shoppingonline retailers are facing the painful reality that, while e-commerce has become a e-commerce allows them to stay afloat during the downturn, this new dependence on online sales comes at a cost.
With this new scenario, the reflection that sets in is precisely in relation to the success around the digital channels. And with this, it is also highlighted what are the factors that lead online stores to lose sales opportunities and have a poor performance in the company's planning.
What makes an e-commerce store lose sales opportunities?
Numerous factors can point to the failure of an e-commerce sales. Recently the Opinion Box recently released an infographic pointing out some of the reasons why consumers abandon their products in the cart.
In the survey, it is pointed out that at least 66% of the people interviewed end up giving up the online purchase because of factors such as shipping costs. For example, the delivery time is longer than expected, or malfunction in the functionality of applying a discount coupon. Also in the survey, 6% of consumers say they give up because they simply do not understand the information displayed on the page.
It is important to identify the factors that can influence the loss of sales in your e-commerce, and why this happens.
Check out 4 reasons why your e-commerce is losing money:
- Website slowdowns
With the strong evolution of digital transformation, the new consumer behavioral trends have also started to have new habits. One of them is that they have become more impatient in the digital environment. A 2014 study revealed that 57% of customers will leave a website if it takes more than three seconds to load. And if your site crashes, that will be a big draw for the user as well. Not only will a failed to load message make your store look less legitimate, but a good portion of people will usually abandon their items in their cart if this happens.
This is why it is important to invest in an e-commerce platform that you can rely on to avoid outages, and to constantly monitor your store's performance.. With Codeby, our customers have a high-level specialized team with strategic vision applied to technology, which promotes the best performance for their e-commerce, avoiding failure scenarios and errors that damage the experience of their consumers.
- Not a "mobile friendly" site
Not designing the site so that it can be accessed via mobile is another big mistake. In 2018 alone, 52,2% of all online traffic happened via mobile devices. This is because with today's digital age, people are spending more and more time using their cell phones instead of their computers to perform online activities, including shopping.
Make sure your e-commerce platform works as well on mobile devices as it does on desktops. At Codeby, projects are always developed using the Mobile First technique, ensuring the best performance for the site on mobile devices. In addition, our teams specialized in UX and UI Design, assist in the construction of e-commerce, including all features and construction phase to support the growth of your digital channels.
- Lack of information about delivery
It is important to be fully transparent about your costs and deadlines for delivery, before your customers start checking out on purchases. A study from 2017 points out that 45% of shoppers abandon their items in their cart if they are not satisfied with the delivery options, either by price or time.
An easy way to solve this is to include custom features, such as a shipping calculator on the product page or at the beginning of the checkout process to provide full transparency.
Knowing the importance of functionalities in the consumer's buying journey, Codeby has an innovation team with a multidisciplinary team committed to developing solutions, technologies and architectures for your business needs.
This way, we can quickly solve negative scenarios in the user experience.
- Poor customer service
Nothing drives customers away more than a bad Customer Service. Whether it's a poor post-sales experience or lack of pre-purchase support, dissatisfied customers tend to disapprove of bad experiences and stop buying again.
To prevent this from happening, make customer support information clear on your website. A chatbot can also offer the kind of instant advice customers need directly before purchase.
At Codeby, we combine our experience with market trends, explore the best ways to leverage your business results, and help your e-commerce business deliver the best customer experience.
While it's impossible to completely stop people from dropping a potential purchase, there are many optimizations you can do to improve your cart abandonment problems.
Learn how not to lose money with your e-store
Although e-commerce is widely used today as a separate channel and often as the primary sales vehicle, it is important to realize the need to expand the mindset when thinking that an online store is the most important channel of customer interaction.
To do this, it is important to pay attention to the factors that can help your online store not to lose money!
One detail that goes unnoticed by many e-commerce managers, but which is of paramount importance: finding the problems of the site before your customers do.
Another even worse problem is when the site goes down and you delay noticing it. Have you ever wondered how many customers have stopped shopping? To avoid this kind of problem, it is necessary to have constant monitoring of the store's systems by people trained to do so.
A great advantage of online stores over physical stores is the amount of information and reports that can be generated and monitored.
As practically everything is done in a computer system, it is registered and can become a report. Keeping track of this information is extremely important for a professional management of an e-commerce.
However, the tip here is for you to select only the metrics that make a difference for the business, so they must be closely monitored.
Many administrators get lost in the middle of too much information that doesn't have much value and end up not paying attention to others that may indicate loss of revenue or unnecessary expenses.