The overall appearance of your website will influence how your company is presented to people on digital. People who visit your website will automatically be judging how well it works and whether it is attractive enough to convey the confidence to make a purchase.
Therefore, it is crucial that you know how to choose the perfect theme for your shopify store. In this article, we'll talk about some relevant aspects when choosing a theme for your e-commerce Shopify to win your audience.
Planning the perfect Shopify theme
For those who are starting out, the default Shopify theme supplies the needs well and helps you understand the different features available. However, there are other themes available with different style features that may make sense for your business, so it's worth understanding which factors are important in a theme to explore.
Keep the following questions in mind:
- What are my competitors doing?
- What kind of experience do I want to offer my customer?
- What features will my store have?
- How will I present my products?
- Will I use free or paid themes?
These questions will help in the selection process, as they direct you to useful criteria for your business. After answering these questions, you can access the Shopify Theme Store and choose store layouts that match your needs. It is worth noting that colors and fonts of all themes are customizable, so they should not be a selection criterion when choosing your theme.
Finding a theme for your Shopify store
Shopify's theme store has a variety of different templates that you can use in your store. You can use the filters to find themes by character, layout, or even by industry.
Remember to think about your store's features when selecting a Shopify theme, there's no point, for example, in choosing a theme with banners in several spaces and your business not investing in the visual experience, in which case clean designs are preferable.
Try to visualize your products in the displayed templates, if your product photos follow a more sophisticated line, choosing a layout in the same line will make all the difference. If your images are not of high quality, it may be better to choose a theme that does not have large sections of images.
It is worth remembering that an important point when choosing your theme is to know if it works effectively on mobile devices. Often this point is only checked after choosing a theme, which can hinder the conversion of your store, after all, a large part of the purchases are made on mobile devices.
Finally, remember to view all pages of the theme, not just the home page, but product page, section page, or categories.
Opt for Shopify theme customization
Often the perfect theme needs to be developed according to your business needs, and that requires customizing or creating a theme from scratch.
For this, you can rely on Shopify's partner ecosystem, where tech-savvy companies provide varied services ranging from theme creation, app creation, store migration, and more. You can find these partners on the Shopify Experts page and search for the services you are looking for.
Codeby is one of these certified Shopify partner companies, and we have delivered stores to various parts of the world. If you are interested, you can speak with an expert and learn more about how our services can help you start or grow your Shopify store.