The rise of e-commerce will represent about 11% of all retail trade in Brazil by 2021, according to a survey by Brazilian Chamber of Digital Economy. Thus, more and more companies are seeking to stand out in the market and are opening their e-commerce businesses to meet this growing demand and expand their revenues.
Despite the flexibilization of face-to-face activities, e-commerce is firmly established in the preference of consumers, who have found greater convenience in this alternative, not only within the pandemic distance scenario, but also in their daily lives.
In other words, e-commerce has become a vital strategy. But being present in the digital environment is not the only challenge retailers face. Time has also become a decisive factor in seizing business opportunities.
VTEX, recognized as a leading company in the e-commerce sector, thought of a tool that could bring online stores up faster and in a simple way: the FastStore.
More than facilitating the developer's work, FastStore also benefits retailers, who will have their stores up and running in less time and with high efficiency.
What is FastStore?
In a nutshell, FastStore is a collection of open source library created by VTEX for broad and unique e-commerce solutions.
In other words, it is a fullstack toolkit - that acts in various parts of the project - to build high-performance stores quickly and efficiently.
FastStore is designed to be a flexible and intuitive tool, so as not to restrict developers to any mandatory framework. In view of this, VTEX has divided FastStore into UI, SDK and API packages, which we will talk more about below.
1 - UI Package;
The user interface (UI) package consists of a CSS framework-agnosticwhich establishes the behavior of React components on data attributes.
2 - SDK package;
The SDK package, on the other hand, is composed of an Extensible State Management Library, which handles all significant states that an e-commerce store might have.
- Session: Authentication data, region, location, and currency;
- Cart: adding, removing, updating, and current state of a store cart;
- UI: state of a store's components (such as display/hide mini cart);
- Search: the state of faceted search (how to apply filters and sort).
In addition, the VTEX SDKs also provide analysis functions compatible with GA4 (Google Analytics 4), to help developers create advanced e-commerce analytics capabilities and consequently make informed decisions.
3 - API Package.
And lastly, the API package allows developers to connect to their favorite e-commerce provider, creating interfaces to query products, collections and manipulate carts.
The support of headless e-commerce platforms and significant analytics capabilities, also enables developers to have greater freedom of customization.
Learn about the benefits of the VTEX FastStore
Since the goal of FastStore is to get the site online faster, retailers can start their e-commerce in no time and have a quick go-live with all the structure, plus the features they need to sell online and suitable for their business niche.
Through the launch of FastStore, VTEX seeks to maintain its current pillars to offer better solutions to its customers, with projects that have agile delivery and quality.
Focusing on the following elements:
- Performance: UX with great scores on Lighthouse and Web Vitals;
- Stability: e-commerce does not lose sales due to problems with the provider;
- Analytics/SEO: visits to the store generate higher reach of organic traffic.
Therefore, as stated above, FastStore is a tool that will bring speed to the processes of building e-commerce projects, favoring both developers and retailers.
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