The great retail seasonal dates are seasons that move the high sales of various stores, encouraging purchases through marketing actions and attractive promotions.
Since 2014 here in Brazil, Consumer Day has been gaining prominence in the calendar of advertisers and retailers, although little recognized by the public, it is a date that moves a lot of commerce, especially online.
If the essence of the consumer day is to show how important they are, how can brands generate consumer benefits and increase their reputation in the market? We have separated some basic tips for you that want to be successful in sales during this seasonal date.
Promotions and discounts
Expectations for discounts are relatively high, but some studies point out that on Consumer's Day people expect companies to do more and offer benefits and even treats.
In a survey conducted by Google Surveys in January 2020, some consumers showed what benefits they expect from retailers on the date.
Note that loyalty programs and cashback are two new categories that have entered among the benefits in recent years. Most e-commerces already have loyalty programs, as is the case of B.blend with Indique e Ganhe, and also offer alternative payment methods that return a percentage of the amount spent to the consumer.
The tip here is to explore these alternative ways and not just offer a list of products in promotion.
Clear communication based on honesty
Communication is the first experience that a customer will have when contacting your e-commerce, products or services. If something is different from what was promised in your promotions, policies or even the attendancethe frustration will be gigantic.
When communication is not based on honesty and transparency, consumers often get angry, sharing their negative experience with others through social networks, complaint sites, etc.
Therefore, always choose to be clear on the conditions of your promotions, being honest about deadlines and delivery is also important. This way, the relationship will have more trust, on the part of the consumer.
Delivery times and facilitated exchange
We live in the age of immediacy, where routines are hectic, needs must be met and problems solved quickly. With this in mind, the importance of having attractive delivery deadlines is of utmost importance to the consumer, being a factor for cart abandonment if it does not meet their expectations.
If possible, look for alternative delivery methods that prioritize minimal human contact with the necessary precautions against covid-19. Offer more than one alternative deliveryIf you have physical stores or already work with a system like pickup, it is a fast, safe, and cost-effective alternative for your business and your customer.
Although discounts are the main action expected during this day, it is also a date to pass messages such as respect for consumer rights. On a date dedicated to them, tolerance in case of disrespect of their rights is usually lower.
And one of the most important, yet least respected, is the attentive service. Thus, having a really effective customer service channel on your site will be of great help.
To have a quality relationship with the client quality, the first thing that needs to be done is to know your customer, to understand the best communication channels and even the language used. Most consumers prefer more instantaneous customer service channels, such as app-based messaging, social networks, or chat-online.
It is also necessary to count on capable people to create a relationship with your client in a humanized way. In addition, the creation of internal goals such as response time, customers served and problems solved, can facilitate the analysis of results and further optimize your service.
These are some tips on how to promote the consumer day in your e-commerce. Did you like the article? Comment with us.