If you still don't use an e-commerce calendar to plan your online sales strategy, you may be missing opportunities.
Seasonal dates have a strong appeal in retail and usually naturally generate the desire for consumption in people. Planning and structuring a calendar focused on your business objectives is a way to ensure much more promising sales results through assertive promotional campaigns.
We have listed the main commemorative dates to be considered during the year, and developed content to help you think about the best actions and opportunities for the segment in which your e-commerce operates.
Why is it important to have an e-commerce calendar?
If in retail the seasonal dates have great weight in the results, in online commerce they gain an even greater prominence. Data from the Conversion report show that in October the main Brazilian e-commerces received a total of 1.69 billion hits.
After record growth in 2020 and 2021, e-commerce is in a consolidation phase, an ideal phase for leveraging sales, but the heating up of the sector calls for strategic planning and ways that allow your brand to stand out from the competition.
It's in this context that the e-commerce calendar can help your business stand out, bringing good opportunities and promotional actions that encourage customer relations in addition to selling.
How to use an e-commerce calendar?
The e-commerce calendar is quite simple, it will contain the commercial dates divided by each month of the year, after which you need to find the most favorable dates for your business and how to apply innovative strategies from there.
However, having a calendar without direction will not make a difference in your results, so it is important to plan, taking into account some aspects of your business.
Some points that can make a difference when using an e-commerce calendar
- Define your audience and their needs;
- Know the customer's buying journey;
- Work with your company's annual goals and challenges;
- Having a customer base with the most important data for your business.
Infographic "E-commerce Calendar 2022
Each year, retailers should keep in mind the commercial calendar made up of the seasonal dates that move retail worldwide.
In order not to miss any sales opportunity, it is necessary to take into account, even in the annual planning phase, the strategies that will be adopted on these dates to ensure the best result.
With this in mind, in this infographic you can see the main events and special dates in the e-commerce calendar that can serve as a projection for the year 2022.
Get ready for the most important e-commerce dates in 2022!
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