Customer's Day, how to use the date to strengthen ties
The customer's day may not be a date so well known by the public, after all it was created a few years ago and only recently is becoming an interesting date for commerce, proposing bonds and encouraging loyalty between brands and consumers.
Many brands use the date to move the month of September, which is usually a weaker period for retailers. In order to make the date attractive to consumers, many of them opt for specific actions to honor and/or offer various benefits to their customers and develop test strategies for Black Friday.
See in this article some tips on how to use the date to celebrate your relationship with the customer, increase your sales, and gain new customer loyalty.
Use Customer Day Actions to Engage Your Customers
Strategies executed on seasonal dates have important effects on the number of sales, so it is worth planning ahead to develop actions that will engage your public and improve the visibility of your brand.
Promotional campaigns are worthwhile when it comes to Customer Day, after all it is a way to offer great conditions and opportunities. See some examples of promotions that have worked well in previous years and get inspired.
Point programs are great ways to build customer loyalty, the more purchases he makes, the more points he accumulates to exchange for something of interest. If your brand already has this type of program, why not tie it to the Customer's Day promotions.
Set an X amount to be spent on the day and give the customer an extra benefit: a voucher or discounts on wishlist items. The cool thing about this type of action is that your brand brings benefits to loyal customers and increases proximity.
In 2017 the Pão de Açúcar Group did an action using the Pão de Açúcar Mais points program, where every customer who made a purchase in e-commerce above R$200.00 won a purchase voucher of R$20.00 to spend at any group store.
Buy It And Take It" Promotions
Promotions are always welcome, besides being attractive to your customer is a great way to increase sales volume and increase the flow of new users.
Your brand can use "buy one get one free" promotions that basically put purchase conditions and a product benefit.
Darksidebook, a publisher of collectible editions of books, offered a promotion on their website where the customer got a series of gifts, books, and free shipping when buying 3 or more books. As the customer added products to the cart, a gift category was opened where the customer chose the book he or she was interested in.
Promote Different Modalities
If your brand is entering the paths of omnichannel, you may find it a little difficult to adapt to the habits of your customers (such as only buying through the website), after all it is natural for human beings to create habits in our routines.
One way to try to get around this resistance is to offer benefits on purchases made through the new mode: Pickup in store, purchases through the application, Social Networks, etc..
Casas Bahia, for example, on Customer Day 2017 rewarded its customers with R$50.00 on purchases made by the Quick Pickup mode and for products advertised on TV or selected items.
Communicate With Your Customer
It is customary to use seasonal dates to foster the desire to buy or try to reheat leads for your brand. That's why a good communication campaign is necessary to make the date a success.
Invest in email marketing to keep in touch with your customer and communicate events and exclusive offers. Use the tool to stimulate your customer with favorite products, recently visited or that are waiting in the cart. Don't miss the chance to show that you know them.
Create social media campaigns, perhaps a # for the day, to increase engagement with your audience.
Gear up your site with the best of the best
Improving the experience of your site often does not require a complete change project, good features applied to your layout greatly improve the experience that your brand provides to the customer.
There are countless options of functionalities that have objectives ranging from increasing the time of permanence in the site, facilitating the purchase path and personalizing the user's visit.
Since Customer Day is a date to celebrate the relationship, we have separated here some tips to personalize your site's experience and communicate the user about the actions of the date. See below:
Personalization at the Time of Purchase
You may have heard or read that consumers today are not just looking for products, but for a complete package of quality, service, experience, and personalization.
Personalization added to your customer's experience can work wonders, after all, who doesn't like to feel special? Investing in features that focus on customizing the site according to the customer's preferences is a great way to make the experience unique for each user.
Our tip is to use customizable shelves, which allow the customer to choose how many products appear per row. This type of functionality is indicated for stores that have high quality photos or details so that the customer can better visualize the product without leaving the page.
More Product Contact
Also not today that consumers are more attentive to what they buy, many before making a purchase perform thorough searches to know the product before purchasing it in fact.
The ideal for an online store is to have as much information about the product on your page, the customer finding everything he needs to know in one place, in addition to increasing the credibility of the brand, makes the customer feel more comfortable in making future purchases and use your brand as a synonym for Solution.
In addition to a good product description and high quality photos, videos on the product page help to show more detailed information and give the exact idea of the item's proportion, leaving the customer much better informed about the product.
Inform About Website Promotions
Communicating is never too much, whether by email, social networks or smoke signal, customers like to be inside the news, especially when it comes accompanied with exclusive conditions and benefits.
An interesting way is to use Layover that appear on the pages of the site for the customer to sign up for your newsletter, or who knows perform another type of action.
With a 2-step Layover, your customer enters basic information and soon after can choose to enter other information and earn discounts for it. It is a way to keep your base updated and still offer benefits to the user, encouraging the purchase.
Another way to connect with your customer is through promotion notifications. If your customer already has an account on your site, he can receive notifications or promotions by message (that famous DM on your site)
All the functionalities mentioned here are available in our Plugins store and you can purchase these and many others by accessing this link.
These are the tips we have for you to do well this Customer's Day. Remember to be grateful for having them around and try to get better and better for them.
And there, did you like the tips, tell us about them here in the comments.