Did you know that with a properly applied SEO in your e-commerce, promoting and attracting qualified traffic becomes much easier?
People actively search Google and other search engines for content that interests them, and your solution may be exactly what these people are looking for. But how do you make these users find your solution?
SEO has a really significant impact on e-commerce, when applied correctly, it can bring users interested in your products and consequently increase your conversion rates.
In this article we will give you some tips on how to apply SEO techniques in e-commerce.
What is SEO and what is its importance?
You should already know that SEO (Search Engine Optimization) serves to optimize your site for search engines and rank in results according to the content of your page.
Basically it is to offer quality content, with a pleasant layout, efficient navigation, user experience, and several other actions that can be judged by Google robots as the best result for what people are looking for.
By becoming the best result, the chances of conquering the first places of search are high and very desired by everyone who works with internet. And it's no wonder, Google's relevance for people is immense, everyone resorts to the giant when they have a doubt or need, and being among the first is beneficial not only in sales, but also in the customer acquisition. Some of the benefits are:
- Gain the user's trust;
- Attract qualified and organic traffic to your site;
- Gain authority in the market you operate in;
- Stay ahead of the competition.
SEO tips for e-commerce
It is not an easy task to appear on the first page of Google, this will depend on how SEO techniques are applied to your e-commerce pages. Here are some tips on what should not be missing on your site.
The Basics Done Right
The SEO process has its basic points that need to be applied to structure a more refined strategy. It starts with keyword research applied at the right levels of your sales funnel to make your content findable. They can be inserted in the Meta Description of the page, in the product images and even in the URL.
Page titles (tage
Pages with complete content
Creating an original and interesting text in the product description will engage the user, but complementing this content with more complete descriptions, images, technical details, usage suggestions, buying guide, demonstrations, videos, reviews and even comparisons, will prevent the user from leaving your site and search for more information about the product and end up buying from competitors.
Invest in different content formats, the more information your page offers, the more confident the user will feel to make a purchase.
The architecture of your site will dictate whether the navigation is convenient or not to the user, whether it is simple, fast, and pleasant, or confusing and with long paths to the purchase.
Plan well the categories and subcategories of your e-commerce, make sure that there is a short and logical way for the users to get to the checkout and even that they don't get lost when searching for the product.
Overall site performance
The speed at which your site loads will also influence your ranking. Slow sites, with slow loading, lose significant scores in Google. In addition, research shows that consumers usually don't wait more than 3 seconds for a site to load, opting instead to visit other competing sites.
This performance issue can be solved by optimizing images, using techniques such as Lazy Load, or with performance-focused code. The combination of these techniques will make your site score better in this aspect.
If you're interested in knowing what to do for your site's performance, read our "e-commerce performance guide" and receive insights and ways to measure your site's performance.
Finally, SEO is not a one-time project, it needs to be optimized continuously, because the market is dynamic and there are always Google algorithm updates. So, be aware of the opportunities to optimize your site.
If you enjoyed this content and want to know how codeby can help your e-commerce, contact our team.