The search for new customers is a great challenge for entrepreneurs. Knowing how to increase conversion in e-commerce is, then, a great opportunity. With the advancement of technology, people's behavior has changed dramatically, especially in the way they relate to others.
In the business context, the internet has become a great tool to get closer to the public. This means that it is an opportunity to, in addition to bringing value to customers, improve the sales result in an online store.
And how can you take advantage of this innovation in online sales? See four tips below!
1. Know Your Audience Well
When we are excited about a new business, especially when we have no experience in it, there is a rush to make sales to anyone. The problem occurs precisely when you do not have a well-defined customer.
For this reason, it is necessary to know your audience very well. Otherwise, you run the risk of attracting people who have no interest in the brand's products, which hinders the development of really effective strategies.
One way to solve this is to study the main characteristics of potential customers. It is worth knowing:
- their hobbies
- their activities
- their behaviors;
- their main problems.
When you know these characteristics, it is easier to define the ideal type of customer. You must then think about the best way to attract this public. The definition of a niche allows you to improve conversion in your online store.
2. Monitor Site Performance
It is necessary to monitor not only the functioning but also the appearance of the e-commerce site. According to research, 85% of consumers abandon a site because of poor design. Although setting up an online business may seem easy, in practice it is much more complex.
The entrepreneur must be attentive from the choice of colors to the way the items will be available to customers. Otherwise, users may have the impression that they are falling for a scam, which will lead them to give up the purchase.
To solve the problem, try to use colors that harmonize with each other. The combination of cool tones, such as blue, for example, can bring a clean look, while warm tones (such as red) can be used for buttons that draw a little more attention, but without exaggeration.
3. Recover abandoned carts
Many entrepreneurs make the mistake of thinking only about attracting new customers to the page. The problem occurs when the person in charge does not give the necessary support to serve the people who have already visited the site. The lack of commitment can cause consumers to abandon their purchases.
To solve this, it is necessary to understand what motivates the customer to make this decision. The objections may vary: the cost of freight, the need to fill out extensive forms, or even distrust of the site.
It is worth checking if there is any option to improve the freight cost (such as the company bearing part of it, for example), make forms that only ask for basic information to make the delivery and keep in touch, and use security certificates to give more credibility to the site.
4. Show Other Buyers' Ratings
A common behavior among customers is to search for information about the product they are interested in. The evaluations about a particular object, bought by other customers, can encourage the consumer to make the purchase.
The number of positive evaluations, especially testimonials about a particular item, can remove the last objections of the customer to close the purchase.
The use of technology allows creating a closer relationship with the consumer, but the task is not easy at all. To be successful, it is essential to pay attention to detail to know which ideal audience to target and understand why someone has given up on the purchase.
So, what did you think about this post on how to increase conversion in e-commerce? Did you know about it? Let us know what you think!