In times of ubiquitous internet and super-connected customers, the importance of maintaining an institutional website is evident for virtually every business. Still, many entrepreneurs and managers leave aside this very relevant item.
But you certainly don't want to be one of them, do you? A website is an important communication channel and contributes strongly to a company's digital presence. However, being there is not enough, you have to "make it look good".
Want to know how? Then check out these 6 tips to create a really efficient institutional website!
1. Make it clear everything your company does
Anyone who visits your site, even if they know absolutely nothing about your company, needs to leave with a clear idea of everything your company does. Many people no longer want to waste time calling or going to a company to find out whether or not it offers the service they want.
The website is the shortcut to this, and if the user is in doubt, it is possible that he/she will discard your business right away. So make sure you present all the products and services you offer in a clear way, so that information can be found easily.
2. Invest in Digital Marketing Strategies
Digital marketing is a favorite of many professionals in the field, and it certainly hasn't earned its fame without reason. Invest in this strategy to attract leads, maintain profiles on social networks, and especially use SEO (Search Engine Optimization) techniques in the construction of your pages.
3. Have a Blog and Invest in Content Marketing
You can't talk about digital marketing without mentioning the weight of content marketing. Producing posts, e-books and other materials for a corporate blog is practically mandatory nowadays.
Do research on your audience and develop your company's customer profile. Produce content targeted to them and apply SEO techniques to your blog as well.
4. Think Experience and Usability
When creating any page, we cannot forget that they need to be easy to use and should make the user's life easier rather than complicated. Take into account aspects such as:
- use of colors, fonts and sizes that make it easy to read;
- contact forms that are easy to find and fill out
- light images so as not to slow down the loading of the site;
- light layout, simple and without excessive animations;
- all links must work, that is, no broken links.
5. Create a Responsive Site and Mobile Friendly
The volume of access by mobile devices is already enormous and tends to grow even more. Therefore, it is essential that your pages are mobile friendly and responsive, that is, that the content adapts to the size of the screen being used.
By doing this, you ensure that anyone with any type of device will have access to your content and will be able to see your company.
6. Have an Institutional Site Made by Professionals
When creating your institutional site, be sure to rely on the advice of partner companies that really understand the subject and are willing to act side by side with your business.
Want to know more about the subject? Then contact us right now and start developing your website!