On the Internet, the quality of the image counts for a lot, especially at the time of purchase. This is because the image is the first and only contact that the customer will have with the product before receiving it at home.
If the photos on your site are dark, blurry, without concern for the scenery or product exposure. Hardly a potential customer will trust your brand and buy that product from your site.
Good photos showing various angles of the product, make the customer feel more confident in making the purchase and also awaken the desire to buy.
The photos of your product are as important as the layout of your site, so it is worth investing in the quality of the photos.
In this article we will give you some tips to have attractive photos for your site:
Don't use filters
Filters are nice. For social networks, not for photos of your products. The photos may look nice, but they can give the wrong impression to the customer, such as causing distrust about the origin or characteristics of the product.
Think like your customer, he probably wants to see every detail of the product, so show him. Improve the angles, show the product, show details that differentiate it from others.
If the product has color variations, don't think twice before showing this in an image to your customer. That description "we also have colors x and x" only serves as information, and sometimes showing these colors in an image is crucial to the purchase decision (after all, there are many shades of blue).
Choose the background
One of the most used techniques for product photography is the infinite background, which is nothing more than a type of photo that keeps the horizon with a white or black view and gives a more pleasant feeling.
The technique also serves to highlight the product, mainly avoiding distractions in the image by drawing the attention directly to the main subject.
Show the interactivity of your product
Once again it is essential to think like the customer, so if your product is difficult to assimilate, or has a different size it is recommended to use the notion of scale
This technique consists in using other objects nearby to give the notion of size of the main product or even help relate it to real life.
If the products that your brand works with are clothing and accessories, it is a good ideal to humanize the images, placing people wearing the pieces so that the customer has maximum contact with the product. It is also a good opportunity to show what audience you want to reach, increasing your customer's identification.
Lighting is the most basic and important rule when it comes to photos. So be aware of the light sources in your environment when taking photos.
Natural light is recommended whenever possible, so if you choose to take photos indoors, prefer to stay close to windows and ensure that the quality of your photos is good.
If you don't have a natural light source, the ideal is to have at least two white light sources to be able to illuminate the product, to avoid thick shadows (those that are marked on the product giving the impression of amateurism).
Editing is important
The final step in completing all your photos before they go to your site is to go through a good image treatment.
This step can be outsourced or "do-it-yourself", which is already possible thanks to the numerous tutorials and classes in a wide variety of editors.
Do not miss this step, because editing is what will adjust lighting, colors, eliminate unwanted shadows, adjust size, and other little things that will make your image look like your brand.
The important thing here is to make the photos look as attractive as possible to your customer, ensuring that the sale is made.
Smartphone or Camera?
Nowadays there are smartphone models that have powerful cameras, which makes life much easier for those who need to photograph all the time. However, these devices' cameras still produce inferior photos.
There are DSLR (Digital Single Lens Reflex) cameras that may not be the cheapest, but they have an arsenal of features and guaranteed quality for your photos.
And these are some basic tips to make your storefront even more charming. With quality photos the chances of conversion of your site increases considerably, because it makes your site much more attractive and takes more details of the product and passes more confidence to the customer.
Did you like this article and would like to know how to make your site more attractive? Then read our article on visual merchandising applied to online businesses.
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