We already know that having a secure website is important for many reasons. However, when it comes to e-commerce, the care should be even greater. After all, although the habit of buying online has grown significantly in recent years, consumers always have one foot back before each transaction.
Therefore, improving the security of the virtual store should not be an option, but an obligation for those who wish to achieve success. Besides giving a good impression to users, you also enjoy the benefits that protection tools provide since we are subject to intrusion attempts and need to have means to eliminate any breaches.
Want to know the main measures to increase the security of your online store and, consequently, sell more? Read on and check out our tips!
1. choose a good e-commerce platform
The e-commerce platform is the structure on which you will build your online business. It must be compatible with the main tools that prevent fraud, among other security measures. So, before making your choice, read the recommendations of other customers, see how long the company has been in business, and if it provides good support.
2. Get an SSL Certificate
The SSL (Secure Sockets Layer) certificate is one of the most trusted items for consumers. You know that padlock before the URL that says the site is secure? That's what it is. When you purchase this certificate, the connection to the website is encrypted. This means that the users' information is stored securely and confidentially.
3. Get Your Site Shielded
The shielding service scans the site in order to identify possible vulnerabilities, preventing it from being invaded. After the analysis, if everything is in order, you can exhibit a shielded site seal and increase the visitors' security feeling.
4. Get an Ebit Seal
There is nothing better than customers to say that your business is reliable, right? So the Ebit seal serves to show that your online store has a good reputation according to the reviews of those who have already purchased your products or services.
There are four medals you can earn: bronze, silver, gold and diamond. The better your score, the higher the level of the certificate.
5. Rely on Experts for Maintenance
The knowledge of a specialized professional is important not only to put the virtual store on the air and install the certificates, but also for maintenance. It is necessary to rely primarily on programmers who have experience in website security. If you do not have this kind of support, sooner or later you will experience an unpleasant situation.
6. Provide Secure Payment Methods
Finally, you will need to offer secure payment methods to your customers. One of the alternatives is to integrate the platform with traditional operators (such as Cielo and Rede) to convey credibility.
Another option is to hire a company that does the intermediation (such as Moip) and let them be responsible for data security and all the paperwork. There are also other possibilities, all with their advantages and disadvantages.
The security of the virtual store must be planned even before the creation of the site. When you opt only for the easiest or cheapest solutions, you will possibly have a loss up front. Therefore, the ideal is to research well before making any decision.
Do you have any doubts? Contact us and talk to one of our specialists! We will be pleased to help you!