It is common to come across companies that invest heavily in sponsored ads in order to increase their sales or generate leads, but forget to invest in the website itself. When the usability of the website is poor, this is reflected in the conversion rate. After all, it doesn't make much sense to have a site with lots of hits, but with a structure that drives visitors away as soon as they arrive.
Providing a good user experience is one of the crucial points to improve your results. Therefore, you should make their lives as easy as possible through an intuitive site that is pleasing to the eye. Even if the person is accessing it for the first time, they need to navigate without any difficulty.
Want to check out the main usability tips to increase your conversion rate? Read on!
1. Keep an eye on the navigation time of your pages
There are several points that need to be analyzed on your site using Google Analytics, and the navigation time is one of the most important. With this data in hand, you can quickly find out whether you need to fix a few details or redesign your entire site.
If you notice that visitors are closing the window right away, something is very wrong. So don't be afraid to start again from scratch &mdash but this time you will have to plan better.
2. Organize Your Page Elements Logically
Since you have decided to redo your site, find a good web designer to organize the elements in a harmonious way. Especially if you sell several products, it is essential to create categories, highlight the main buttons (such as the sales button), avoid visual pollution, among other good practices.
Of course there is no magic formula, just some techniques that reduce the chances of error. So, even after the end of the project, it is necessary to constantly monitor the results and apply some tests.
3. Do Usability Tests
Now that you have set up your layout, it is time to put it to the test. Usability testing is observation. To do this, you should invite people who have never accessed the site and ask them to perform some tasks. In this way, you can verify the difficulties they face and, thus, make adjustments.
Remember not to interfere in the process, so as not to compromise the test result.
4. Use a Heat Map Tool
Heat map tools, such as Hotjar, are useful for you to find out which areas of the site get the most attention. Let's assume that you have inserted your sales button below the product description, but the tool has shown that the upper right corner is a hotter area. In this case you will change the button's position so that it can be found easily.
5. Never Ignore Feedbacks
It is common to receive complaints from users who could not register, were directed to the wrong page, or said that the site was loading slowly. This information is precious and can help you discover mistakes that have been overlooked. So pay close attention to the feedbacks and act to fix these mishaps.
The conversion rate is one of the most relevant indicators for any company. So it is not enough to focus only on getting traffic to your pages, it is necessary to make them optimized so that users perform the desired action.
Want to have a site with a high conversion rate? Contact us and get to know our solutions!