O e-commerce is widely used nowadays as a sales support channel within companies, in many cases with the potential to become the main channel for revenue generation. For this it is necessary to understand all the immediacy of interaction, engagement, and direct sales that these digital channels can influence retail.
The idea is that in the future e-commerce be treated as a feature within the digital channels and not the most important medium.
For the consumer, before the crisis there was already a search for differentiated experiences that were positive, influenced especially by good service, relationship, and communication of the sales platforms.
Much of this was enhanced during the pandemic, bringing in 2020, in the period of 100 days, the increase of 5.7 million consumers to digital commerce in 2020..
It is important to adapt not only in moments of crisis, as it happened during the pandemic. What is correct is to say that what is necessary is innovateand omnichannel is all about strategy to repaginate your businessthinking about customer satisfaction.
In order to achieve satisfactory results, it is necessary to develop an intelligent intelligent digital strategyIn order to achieve the results in a satisfactory manner, it is necessary to achieve an intelligent digital strategy, offering experiences that can centralize information in a complete and structured digital environment for the user.
But what is Blockchain?
Blockchain is an expanding list of irrevocable, cryptographically signed transactional records shared by all participants in a network.
Blockchain provides trust in untrusted environmentsby eliminating the need for a central authority.
With the potential to reshape industriesenabling trust, providing transparency and enabling the exchange of value between business ecosystems. ecosystems. Assets can be traced back to their origin, significantly reducing opportunities for substitution of counterfeit products.
The trend is for blockchain to become scalable and be used in many areas, not only in product and service transactions.
How can blockchain increase the performance of your e-commerce?
Learn 4 ways to increase the performance of your e-commerce with Blockchain:
Blockchain is the technology behind Bitcoin and other cryptocurrencies. But as the technology advances, there are more innovative ways to implement it. Introduced to the world of e-commerce in the form of a payment processor, where Blockchain can make online payments secure, transparent and efficient.
The underlying blockchain technology is now being used in more than just bitcoin transactions. A blockchain is a digital ledger of transactions that is distributed across multiple computers. The blockchain is secure by design and is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent manner.
Blockchain is particularly useful in supply chain management because it allows information to be passed through it without being tampered with or seen by others. This means that blockchain can be used to ensure that your products are ethically sourced, which is an important issue for many e-commerce companies.
Blockchain technology allows a transparent and easy way to verify the veracity of what a consumer is buying. This means that manufacturers cannot replace your purchase with a cheaper product and retailers cannot try to sell you a different, more expensive product. It also means that you cannot return a "fake" product and get a replacement.
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Evolve your e-commerce! Count on the help of the Codebyan agency specialized in technology, focused on performance and usability to help companies sell more through their digital channels.