We are in the second half of the year, and one of the most important retail dates is knocking on our doors. The long-awaited Black Friday, retail's second most important seasonal date.
With the pandemic scenario, online alternatives were the most popular options among consumers in the 2020 edition, and will continue to boost the market in 2021. In addition, the unpredictable scenario led to the digital transformation of many companies that had not yet inserted online channels into their sales strategies.
Now, with the post-crisis market recovery, consumers may return to traditional retail shopping, but many new shoppers will still give preference to e-commerce due to the convenience and benefits of the channel.
E-commerces' expectations for Black Friday 2022 are very high. With the changes in consumer buying behavior in recent years, the forecast is that this year's event will continue to grow in digital, bringing high revenues for e-commerce stores.
In this e-book, we will share data and learnings from Black Friday 2021, as well as predictions about consumer behavior and expectations for Black Friday 2022. In addition, you will have a complete checklist with important steps to prepare your e-commerce to succeed in the event. Enjoy the read!
Read our E-book about Expectations for Black Friday 2022 here!
Get to know Codeby!
We are a company specialized in the implementation and development of E-commerces. With over 7 years of experience, we have evolved and transformed the reality of digital businesses of major brands and companies in the market, contributing with customized technology solutions for online store environments, increasing performance and sales results for our customers. MVP Partner in the Vtex quadrant, with certified technical team in the VTEX platform.