We hear a lot about user experience on the website. Many online stores have been redesigning their pages, as they realize the impact this has on their sales.
User experience or UX (User eXperience) is the term that describes the interaction between the user and a given product or service, such as what emotions are aroused in the user through this interaction.
This experience is built through a series of factors, which vary according to the product offered, the customer, and the company's objective. Want to know more about this subject? Read on!
Why Worry About Web Site User Experience?
It may sound obvious, but websites were created for users, and therefore keeping a certain number of users accessing and interacting is the ultimate goal of all of them. Users will only return to a site when their experience with it has been satisfactory, otherwise they will probably not return.
If the site is an e-commerce site, the user experience is even more important, because a visitor's satisfaction can convert into a sale.
The opposite is also serious: when feeling dissatisfied, many users use complaint channels or social networks to show their dissatisfaction. In the current context, in which information circulates more and more quickly, if the user has a bad experience on the site, many sales can be lost.
Where to Start?
There are a number of variables to pay attention to, which will be fundamental for the user's experience on the site to be positive and for the visitor to interact again.
The ideal is to hire a UX professional or a specialized company to correctly analyze the user's needs and propose more effective solutions. However, if this is not possible, you can start by paying attention to the following factors:
The user's first impression greatly influences how much he will feel attracted to continue browsing. Therefore, the ideal is to prioritize a minimalist design, which follows icon standards and the arrangement of elements on the screen.
This is a factor that deserves all attention: usability is the ease with which people use your site, so it involves efficiency, security, error prevention, simple language, and feedback.
Think, for example, how frustrating it would be for a visitor to come across an error on a website and not know how to get out of it. Bad, isn't it? Usability prevents this from happening.
Nowadays the Internet is accessed a lot via mobile devices. What does this mean? That your site will probably be accessed by a large number of smartphones, tablets and the like, which have very different screen sizes from a computer.
Responsiveness is nothing more than adapting an interface to fit any device through which the site can be accessed. Unlike a laptop screen, for example, smartphones require compact menus, short texts, more icons, and large buttons.
Mapping user behavior
To build a good user experience on the site, it is fundamental to know the visitor, to know what his needs are, and to understand his behavior.
By mapping the user's behavior, it is possible to verify how he navigates on the site and which resources are most used. This way, possible changes and improvements are identified, and the proposed solutions will be based on more realistic data.
In summary, the general idea of user experience on websites is to simplify actions, cutting red tape, making information clear, and allowing goals to be achieved quickly and efficiently. And remember: when in doubt, less is more.
Did you like the tips to improve the user experience on your company's website? Leave your comment here telling us about the coolest and most unpleasant experiences you've had surfing the web!