Little is heard of Cyber Monday, the official day of discounts and promotions at online stores. Although it is not well known here in Brazil, in the United States the event generates an increase of about 70% in sales volume.
The date has become a tradition, just like Black Friday, on the first Monday after Thanksgiving. Although it may seem confusing, over there these two events are divided by the type of commerce. While on Black Friday physical stores are highlighted, on Cyber Monday the day is exclusive for online stores.
The event was introduced here in Brazil in 2012, but did not gain as much strength as in our North American neighbor. Despite this, major brands have joined the proposal and offer discounts of up to 80% on products. In the beginning, the discounts took the electronics and smartphone sector, but over time segments such as fashion, accessories and various products have joined the wave.
The benefits of participating in Cyber Monday mirror those offered by Black Friday, but with less competition. So you can expect that participating in the event will guarantee more visits to your site, and an increase in the sales ticket of your business, because it is a good opportunity to highlight your brand in the market.
However, we know that a site with no attractions for the customer will not help at all in the event, because it will be just one more in a sea of possibilities. Therefore, in this post we will show you some features that will make a difference and will improve your performance not only during the event.
Custom Field
This plugin is available for the Shopify platform and allows greater customization in product pages. You can add differentiators to your products or collections, such as individual colors to customize your page.
Login in Page
This plugin is available for the VTEX platform and has a very practical function for the user, since he can login without leaving the page he is visiting. This type of functionality adds a lot of value to the customer's experience as he does not need to return to the page he was on before logging in.
Freight Rulers
This feature shows the customer the amount he is missing to receive the free shipping service. The plugin is visible on the product page, quick cart and cart.
The Freight Ruler encourages the customer to make impulse purchases in order to achieve the benefit.
Smart Research
With this plugin, you can filter the products displayed, without leaving the page or opening another window.
This kind of functionality decreases the time spent looking for products that interest the customer and gives him the opportunity to browse segmentations that interest him, thus increasing the chances of a sale.
2-Step Layover
A two-step layover, the first being for newsletter registration and the second with more information and discounts.
These layovers can be used at various times, but the most opportune are when the customer enters the site or is about to leave, offering the chance to stay on the site and offering an incentive for them to buy from your store.
Buy in page
This plugin allows the user to make a purchase without leaving the storefront page. In a few clicks the customer can choose colors and size, and add the purchase to the cart without having to refresh the page or enter a new one.
Agility is important when the subject is online sales, because research shows that 70% of users give up at this stage. The simpler and more intuitive your shopping process is, the more users will get through to checkout.
Quick Cart
Quick Cart when you click on the bag. This feature allows the customer to view the cart from any page on the site, without having to refresh or be directed to the checkout page.
This type of functionality increases the chances that the customer will spend more time browsing the site or make purchases that positively add to the products already in their cart.
Product Colors
Makes available on the storefront all the colors and prints of each product. This functionality helps in choosing the ideal product, giving options of choice in the showcase itself, without having to be directed to another page and also reducing the checkout steps.
Last 5 Products
This functionality warns the customer when there are only 5 products (or less) available in the stock.
This type of warning triggers the urgency trigger, increasing the chances of impulse purchases and preventing purchase procrastination in case of avid interest.
Personalized Checkout
You can see that checkout is an important step, because the more uncomplicated it is, the better your sales performance will be. And one feature that saves the customer time is this. The plugin provides personalized e-commerce checkout, based on information obtained from previous purchases, so the customer does not need to fill in his data every time he buys something and saves time (which we know is something precious).
Wishlist
Wishlist is an interactive and fun way to get to know your customer and still make actions with the interests that he shared with you through Wishlist. The plugin allows the customer to add products of interest to a list, where they can find these products saved on the site whenever they are logged in.
Most online businesses use this list to instigate customer interest, with urgency triggers or temporary discount opportunities. Besides being a facility for the customer, this feature also helps in the company's promotional campaigns.
Zoom Customized Product Page
There are customers who are in no hurry to buy, and these are the discerning ones, the ones who like to know what they are buying and seek information about origin and quality. And when it comes to quality, nothing is better than seeing all the details.
This plugin works directly on the product page, displaying a zoomed image of the product.
Front and Back
This plugin allows the user to view the product from both the front and back, just by hovering the mouse over the window. This feature is interesting for the customer, since he can see much more of the product with fewer clicks.
Smart Grid
When your company gives the customer the opportunity to feel more visually at ease on the site, the navigation time increases, and the chances of the visit turning into a sale increase as well.
Smart Grid enables the user to change how many products are displayed per line on the window display, in a quick and practical way. It registers your last display choice and keeps the user's preference throughout the site. The plugin allows the display of 1 to 5 products per row, but it is advisable to display 2 to 3.
These are just some of the features that exist in the market, and if you want to include them in your business, we at Codeby are willing to help you. Contact us or visit our website and see how each one of these features works.
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