With the global events of the last two years, the consumer experience has developed much faster than expected. Brand interactions and shopping experiences have taken extremely different directions than they used to.
By 2022, 50% of global consumers say that the pandemic has made them reevaluate their purposes about what is really important, going back to different aspects of how we lived, worked and shopped just 2 years ago.
In a highly competitive marketplace, personalized personalized service has become synonymous with fidelization for the customer.
With the digital transformationtransformation, many retailers have found themselves needing to opt for digital channels.
The concern for the need to migrate or expand their business into the digital environment also reached supermarket owners, who were faced with a new challenge: conquering Grocery e-commerce. Grocery e-commerce.
The growth of Grocery E-commerce
Known as e-Grocerye-commerce for supermarkets has seen assured growth in recent years. In 2020 aloneit was recorded that Grocery shopping grew by 180%.
With the uncertainties of social isolation, major brands have ventured into the online food and beverage market. A good example is Mercado Livrethat started to offer the Grocery option. This influence was responsible for the change in relation to e-commerce for supermarkets.
On Black Friday 2021On Black Friday 2021, the most prominent sector was also the Grocery, reaching the 80% of sales made at the event by Mercado Livre. This percentage also represents a 540% increase in order volume in the category.
This rapid shift in digitalization has made it necessary for grocery owners, learn more about e-commercand how to develop integrated value that can act with the consumer's consumer needs while also projecting profitability.
The e-Grocery works by being connected to physical stores that restructure their business modes, being able to serve the digital world as well. The order is placed online, entering the system that sends the customer's list to an attendant who will search for the products that have been chosen.
In a research by McKinseyit was found that consumers are seeking a new model of life, where they can be healthier and save money.
This demonstrates the need for a digital presence thatcan help supermarket owners highlight their business, customize promotions, and engage consumers in a more meaningful way.
e-Grocery Challenges
Supermarkets usually stock a diverse range of products, where most of them are food and perishable goods. This is one of the factors that add a number of challenges to the digital selling model.
Besides being sensitive to time and storage conditions, food products are often sold with many different options.
Some products are sold by weight rather than by piece, and their condition also varies from day to day. Just think about the ever-changing nature of an avocado or a banana, and many of the challenges of selling them online become apparent.
These are just a few of the challenges that can appear in the supermarket e-commerce journey, requiring the attention of leaders and experts if business is to function the right way in the category.
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