Avoiding typical e-commerce mistakes can save your online store's revenue and reputation. After all, to succeed in online commerce, it is not enough just to implement a shopping cart system, add products to a database, and wait for customers.
Small errors in an online store can cause big losses. To avoid them it is necessary to invest in efficient marketing, but without forgetting to take care of the site's functionality.
In this article we will comment on the main mistakes made by online stores. Read on and eliminate these mistakes from your business!
1. Adopting a poorly performing platform
Your online store 's platform needs to look like your business. Think not only about the look, but also about product registration, search engine within the site, inventory management, and payment and shipping options.
In the name of stability and security, many platforms are not very flexible, which is no longer justified with the technology available today.
Therefore, consider the platform that best meets all aspects, with good customization suited to the demands of your online store.
2. Relying on a limited server
On the Internet everything is very fast. So, more than ever, time is money: slow and unavailable sites are sure to lose you money.
Black Friday &mdash when the volume of access is up to 10 times higher always yields examples of what not to do. According to a Google Brazil survey, the loss of just one hour offline on this day can reach 300 thousand hits, which means losing R$ 1.5 million in revenue.
It is worth doing a stress test to avoid falling into this type of failure. In it, software simulates a large number of simultaneous accesses, evaluating the response of the site. Thus, you can measure the traffic supported and identify points for improvement.
3. Not Having an SEO Strategy
It is a mistake to think that SEO strategies are only for blogs, or that the strategies are the same for blogs and online stores.
It is necessary to pay special attention to keywords in order to improve search engine ranking. Find out which words are most sought after by your audience and use them consistently in product descriptions and categories.
Another common e-commerce mistake is to restrict reviews. Don't be afraid of negative reviews: see customer opinions as a kind of exclusive content, which only helps your site rank. Moreover, products with only positive reviews end up generating distrust.
4. Not Having a Content Strategy
Speaking of content, strategies in this area are also very welcome in online stores. After all, to sell more on the Internet, you need to generate traffic.
And content marketing comes precisely for this: by generating relevant knowledge, your business can be seen as an expert in the market it operates. Consequently, it gains in reputation and appears at the top of the searches.
Consumers don't just want low prices. To retain their loyalty, you need to generate value for your brand, so invest in relevant information to make your e-commerce a reference. It is worth investing in materials on the site itself, in blogs, and in profiles on social networks.
We hope that our article helps you avoid these mistakes in your company's e-commerce. If you want more information on the subject, subscribe to our newsletter and stay on top of e-commerce management news!