Facebook is still the social network that dominates the market. Currently, 1.09 billion people are connected daily. Its reach grows every year, attracting more and more people and companies.
In recent years, the number of stores using the social network to boost results has increased considerably.
Whether it's a physical store or an e-commerce one, entrepreneurs are betting on Facebook's reach to gain authority and visibility in the market, besides being an excellent tool to advertise products and promotions.
Are you an entrepreneur in this market? Are you interested in the subject? Then, read our article and learn how to boost your e-commerce with Facebook!
Invest in the Quality of Posts
One of the most important points when using Facebook posts is directly related to the quality of the content. You need to nurture and inform your target audience with interesting and relevant posts.
At this point it is better to favor quality over quantity of posts, even taking into account that the frequency of posts is important for this social network.
In the case of an e-commerce, it may be interesting to tell how the production process of the items for sale and the history of certain objects are made. This way, it will be easier to become visible and gain the loyalty of some users, because they will know that your articles are interesting and worth reading. Think about it.
Choose the Right Posting Times
A key point to boosting results using Facebook is choosing the right time to make posts. Unfortunately, there is no one right time, as it all depends on your industry and your audience.
However, there is some information that can help about the best times for posts. Take a look:
- the worst times to post are weekends, especially before 08:00 and after 20:00;
- the time between 13:00 and 16:00 shows the best click-through rates on weekdays;
- the best time to post is on Wednesdays, around 15:00;
- on Fridays there is a 10% spike in access;
Obviously, the best times will be related to your strategy and your target audience, but you need to find them in order to achieve better results. Think about it!
Use Appropriate Images
The Facebook timeline favors visual content. As such, considering the use of images in your strategy is one of the recipes for success.
However, Facebook has some common sizes and formats, making the post look more natural and organic. So, set your cover photo, profile picture, and images to be featured and shared to the suggested size.
Invest In Videos
Another tip that can be of great value to boost results on Facebook is the use of videos. In recent years, there has been a growth in daily video views.
You could even say that Facebook's algorithms tend to prioritize them. You have probably noticed that videos are automatically displayed in your feed. The only user interference is with the audio, which needs a click to be triggered.
This kind of practice is done to attract the users' attention and make them watch the videos published in the feed. Therefore, investing in videos can be an interesting way to make people stay longer on your page, making your online store rank higher on Facebook.
Using Facebook to boost results can be an extremely valid alternative for your e-commerce. However, it is necessary to prepare yourself to make the posts, trying to be as effective as possible.
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