Inovações em lojas virtuais: 6 principais ferramentas para ficar de olho

Innovations in online stores: 6 main tools to keep an eye on

Every day, new trends and tools appear on the market, especially in the virtual environment, where things change quickly. In addition to managing the e-commerce routine, the merchant needs to keep up with all these changes, but this is not always possible.

With this in mind, our team has created a list with the 5 main innovations in virtual stores to keep an eye on. Check it out:

1. Chatbots

When it comes to innovations in virtual stores, we can't stop talking about chatbots. Chatbots are basically robots that communicate via chat. These robots pretend to be people and interact with the consumer through text or voice.

Many retailers have already adopted this tool, especially in the virtual environment, where contact with the customer is still distant. Chatbots help business owners to manage several simultaneous conversations, meeting all demands in a personalized way.

2. RFID tags

When you go to the supermarket, you pass the product through the cashier, who scans the barcode with an optical reader. This is usually the way it happens, isn't it? With RFID tags, this reality tends to change a lot.

RFID (Radio-Frequency IDentification) is a technology that has been studied for many years. It consists in a short-range communication, through which product labels can be read by sensors at the exit of a supermarket, for example.

This tool dispenses with the use of barcodes and intends to make the shopping experience more agile. The benefit comes to the consumer, but also to the retailer, who will have a much better control of his stock, tracking, etc.

3. Big Data

The third tool in our list of innovations in online stores is Big Data, which consists in obtaining and analyzing large amounts of information that previously seemed irrelevant. It is also very similar to BI (Business Intelligence), which uses information to benefit the company's objectives.

For e-commerce, this technology is extremely important. After all, it is possible to obtain information about the behavior and profile of each consumer and thus draw more efficient strategies.

4. Wearables

Wearables, or wearable technologies, promise to be one of the main trends in social innovation. According to forecasts, two out of five internet users will have access to a Wearable by 2019.

This is about incorporating internet technology into devices used in our daily lives. Although Wearable is still very much related to sports, with smart watches, it is estimated that it will soon spread to other areas.

5. Inbound Marketing

The sixth and last on the list of innovations in online stores is Inbound Marketing. Although it has already broken out in other markets, it is still new to e-commerce, which will change in the short term.

Because it is a strategy for winning customers through content, inbound was not seen as a strategy for online stores. However, retailers saw that they needed to conquer, educate, and engage their public, and saw this technique as the best solution.

Now that you know a little about these innovation tools, it is time to boost your e-commerce with what is new in the market.

If you like these innovation tools in e-commerce, you will surely love our text about testbots. In it, we address this trend and how test automation can prevent revenue loss. Check it out!

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