Offering the user the best possible experience: we know that this is the goal of everyone who wants to have their company appear among the first on the list of consumer preferences.
While in offline marketing the user experience is defined by factors such as customer service, structure and product availability, in the digital environment, some elements can help enhance the user's sense of satisfaction, such as a responsive website.
Follow this article to understand why investing in a responsive layout is increasingly important for those seeking digital presence and sales conversions.
1. The World Is Mobile
According to a report released last year, 46% of the world's population uses some mobile device to access the Internet.
This proves that almost half the world is not necessarily connected to a computer when performing actions on the Internet, from using social networks to purchasing products.
2. Ranking High With a Responsive Site
Being responsive is one of the criteria Google considers when creating its search rankings.
In addition, if the search is originated from a mobile device, the engine gives priority to results that are friendly to the platform being used in the search.
Since a responsive site is created to adapt to all platforms without losing functionality, it is ahead of conventional portals and even mobile alternatives (parallel versions of the desktop site, created specifically for cell phones or other mobile devices).
3. Better Performance and User Experience
Obtaining a satisfactory experience during the purchase journey is one of the priorities of the user and of companies that do good digital marketing.
Just as in the offline world, in which an unpleasant experience leads to the exclusion of the establishment or company from the list of possible purchases, on the Internet, headaches related to loading time, usability of platforms and functionality of buttons also influence the purchase decision.
Datafrom show that if a site takes a long time to load or presents performance problems, 29% of users change address immediately, without giving a chance for the portal to load or the services to be accessed in an alternative way.
4. Be Future Ready
The great thing about responsive design is that it adapts in relation to screens and not the devices themselves.
This means that the investment made to make the layout of your site or landing page suitable for this type of experience will allow it to adapt to any other electronic equipment that appears on the market, without loss in usability and functionality of the buttons.
5. Stay Ahead of the Competition
Although responsive design has been gaining more and more importance, and is on its way to becoming indispensable, some segments marked by traditionalism and the good old "I don't see why I should invest in marketing" still resist this important milestone in the digital transformation.
Therefore, do not miss the opportunity to differentiate yourself from your competitors. Invest in a responsive website as another tool to bring you and your customers closer together, and strengthen your digital marketing even more!
Investing in a responsive website can leverage your positioning and convert many more leads into buyers. Want to take this step and place your company among the smartest in the digital world? Then, contact us. We can certainly help you!
