La Chocolê inicia o primeiro e-commerce fashion da marca

La Chocolê starts the brand's first fashion e-commerce

La Chocolê is a women's clothing and beachwear brand that started its sales through social networks and well-executed content strategies and partnerships with fashion influencers.

With time and the popularization of the brand, the need was seen to start its own sales channel, which had all the visual identity and proposal of the brand.

Project objective

  • To finalize the project started at another agency
  • Development of e-commerce VTEX IO
  • Standard functionalities
  • Development in 30 days

The project

Seeking to start its own virtual store, the brand sought our assistance to conclude its project stalled for over 1 year with the challenge of delivering a complete store focused on user experience in 30 days. This was the biggest challenge and our team overcame it through efficient project management and high knowledge of the platform technology.

A The technology chosen for the project was VTEX IO which is a cloud development framework that provides a unique microservices architecture and allows building high-quality, low-cost web software. The technology unifies the development of a store into a single application, where you can test and scale automatically.

In addition to following UX best practices, the project also had a mobile friendly version with responsive banners and images, essential for the user to be able to navigate the brand's e-commerce from any device.

We used standard functionalities that every fashion e-commerce should have, such as wishlist, product search, product category and selection filters. In addition, "Similar Products" was added to the project, showing other options and similar models on the product page based on the user's taste.

The result

La chocolê e-commerce went live in 30 days, offering fans of the brand a complete sales channel with a high focus on user experience. Analyzing the site's performance, we obtained great results in metrics such as Speed Index with indexing time of 3.6 seconds, First Contentful Paint and Largest Contentful Paint both with loading time of 1.5 seconds, besides the cumulative displacement of the layout hitting 0.004.

With a very well executed SEO strategy, La chocolê website has a maximum score of 100 points, which shows the potential of e-commerce to rank well in search engines.

You can check the result at

About Codeby

We are specialized in solutions for e-commerce, focusing on performance, usability improvement to deliver to our customers a significant increase in sales conversions with full transparency and agility.

With over 6 years of experience, we have evolved and transformed the reality of digital businesses of major brands and companies in the market, contributing with customized technological solutions for virtual store environments. MVP Partner in the Vtex quadrant for 3 years.

Want to know how we can help you? Contact our experts and learn about the conditions to evolve your project.

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