Marketing de Relacionamento: como conquistar o consumidor?

Relationship Marketing: how to conquer the consumer?

Before the emergence of the Internet, the relationship with the customer was established in the physical space of the store, by phone, and even by mail. Today, we have at our disposal countless channels that can and should be used to win over the consumer and, further on, build loyalty.

With the possibility of companies creating e-commerce to expand their business, the way of relating to users has gained new contours. Instead of salespeople, we now have social network analysts, chat room attendants, and content producers for the site, among others. This way, consumers are impacted in many ways in different media.

In this article, we will list some essential tips to win over the consumer and, consequently, generate more sales in your online store. Read on and check it out!

Have a Blog

There is a branch of digital marketing known as content marketing. This strategy aims to attract and acquire customers through materials such as articles, e-books, videos, infographics, etc. and the blog is the ideal channel for publishing this content.

After a considerable amount of publications, you start to become a reference on the subject for users, as long as these materials are relevant. Then people start referring your blog to others, and your popularity gradually grows. Not to mention that this practice increases your chances of ranking well in search engines like Google.

Be Active on Social Networks

Creating a social page for the company is quite common, and we hardly ever come across anyone who is outside of these media. However, few use them in the right way, but only access them to advertise some offer and do not interact with their followers.

Although it is possible to win new customers through social networks, it is necessary to be cautious about the amount of ads. You should spend a lot of time responding to users, pulling conversations, monitoring what they are saying about your brand, creating non-commercial posts, etc. This way, you get a good reputation among the public.

Implement Online Chat

Especially in online stores, online chat is a tool that greatly helps consumers to ask questions and proceed with their purchases. As we know, questions via email are not always answered quickly, and this can create objections from users.

When implementing online chat on your e-commerce platform, you will need trained customer service representatives. Even though this represents a higher investment, the conversion rate increases significantly. In other words, it is a tool that brings returns to the company.

Conduct Satisfaction Surveys

Satisfaction surveys are excellent for you to discover possible flaws and improve your services. The ideal is that, at the end of each purchase, you send an e-mail asking if everything went well and what you can do to make the experience even more pleasant. Besides getting valuable information, the consumer feels valued.

This practice also avoids a lot of unnecessary stress. When consumers face a problem, many turn to social networks or complaint sites to report it. Even if you can solve the problem later, these comments can discourage other users.

Can you see how important it is to be present in online media to win over the consumer? It is also important to have a team with distinctive skills to execute these actions in the best possible way. With this, you can eliminate barriers for new customers and build loyalty among old ones.

What about you? Have you already adhered to these procedures in your online store? Tell us about it here in the comments!

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