Measuring the results of your site is fundamental for you to make decisions in the right way. It is very dangerous to determine the course of your actions on the basis of intuition. All your steps must be calculated so that there are no surprises ahead. Therefore, it is necessary to use the digital tools that technology offers us and know how to interpret the information.
Those who have a little experience know that there is a lot of data that is extracted from a website, so it is easy to get confused by this avalanche of numbers. Therefore, before you go out collecting all this information, you should define the most relevant objectives at that moment. That way you can focus on the main points and create actions to improve them.
In this article we will show you some of the most commonly used tools to measure results and what information should not be ignored. Read on and check it out!
What Tools Can Be Used To Measure Website Results?
By far the most widely used tool to monitor websites is Google Analytics. Its use is completely free, and relatively simple. Through Analytics, you know what happens on the site in real time, you have several data about the profile of the public, you know how users behave, among other information.
Hotjar is an excellent complement for those who use Google Analytics. One of the most popular features of this tool is the heat map. As the visitor interacts with elements on the site, Hotjar records their movements. If you want someone to click on a certain item on your page, for example, and you find that it is getting little attention, you can move it to the hottest area of the map.
What Information Should I Analyze?
Sessions represent the total number of visits your website has received. This information is usually the first concern for many, after all, you need traffic first. However, when you use only this data as a parameter of success, it becomes impossible to make a good reading of the site. In addition to sessions, it is recommended to check the amount of unique visits.
Rejection is when the user leaves the first page, without interacting with any element of the site. When this rate is high, it can mean many things: perhaps the loading time of the site is too long, or its layout is confusing and ends up driving away visitors, for example.
This information is essential for you to find out the effectiveness of your actions. Usually, the conversion happens when a user informs his e-mail or a sale is accomplished. To calculate this rate, you should take the number of people who performed a certain action, divide it by the number of visits, and multiply it by one hundred.
For those who need to optimize their investment in order to increase the number of site visits, knowing the origins of traffic is crucial. You can find out how many users came from organic results, sponsored links, social networks, etc. This way you have more security when deciding whether to invest more in one channel or another and optimize your budget.
Knowing your audience profile is another piece of information that cannot be left out. Both for your marketing strategies and for sales-related actions, when you know who your target audience really is, your results usually improve a lot.
As you can see, measuring the results of the site prevents you from wasting time and money on unimportant issues. With this data in hand, you have more confidence in your decisions and increase the performance of your site.
Want to improve your marketing knowledge? Read our article about your customer needs!