Nova app para VTEX IO aplica os princípios do Visual Merchandising em seu e-commerce.

New app for VTEX IO applies the principles of Visual Merchandising to your e-commerce

With the new development environment, the VTEX platform is entering a new phase, aiming to offer more freedom in the development and customization of a website and still integrate various channels into a single communication system.

Adhering to app technology, VTEX IO offers a sea of possibilities for a business ranging from cost reduction, process automation to performance and payment systems for a business. All of this offered in the VTEX App Store.

We joined this wave of applications and developed the VMIO, an app that allows you to organize the shelf of products in an uncomplicated way and also introduces a virtual store in the principles of Visual Merchandising.

But, What is Visual Merchandising?

Aimed at the customer's visual experience and creating an environment conducive to buying, the visual merchandising strategy allows you to create a comfortable environment conducive to buying through the arrangement of products, and can considerably increase the sales of a brand.

It is a strategy widely used in physical stores, but it is a great option to apply also in online stores, since 80% of first impressions are created from visual stimuli.

How Does VMIO Help You Apply This Strategy?

By facilitating the organization of products in the store through the change of Product Score, VMIO allows you to relocate products from the shelf and display them in a more attractive way to the customer.

By organizing the products on the shelf, you can show products from the same collection or that match each other, making it easier to find similar products and visually impacting your customer. These two aspects will positively influence your customer and can encourage them to make more robust purchases.

What are the advantages of using VMIO?

  • Complement to the VTEX Score system
  • Easy to organize shelves
  • Positive impact on the consumer's mind
  • Possibility of increasing the average ticket
  • Better user experience
  • Organized look and feel

Now you know how the VMIO app can work wonders in your e-commerce, how about installing it for FREE? That's right, by clicking this link you fill out the form and can install the app for FREE and have an impressive return.

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