Seasonal dates are always a good opportunity to sell more, whether in online or offline commerce. Consumers make more purchases, moving the economy and generating a lot of opportunity for retailers.
In the last 6 years, Father's Day has been gaining visibility among consumers who are more likely to make purchases on this special date, compared to previous years.
Although purchases still have a higher volume in the offline market, online stores are also gaining space in the opinion of consumers. According to last year's data, online sales moved about R$2.09 billion and this number tends to be even higher in 2019.
For your e-commerce to stand out on Father's Day, we have separated some simple tips for your site to offer an unforgettable experience using plugins to increase the navigation on your site. Check them out below!
Offer Fun Benefits
Discounts and benefits on purchases are a way to build customer loyalty. About 64% of consumers, feel more motivated to buy online, when the brand offers some kind of benefit, either free shipping or more attractive prices.
Thus, the Game Layover is a fun option to benefit your customer through Gamification.
The plugin is like a roulette-style Layover activated with a click, the customer has the chance to win one of the discounts offered and add it to his next purchase.
Offer Ease of Buying Items
Ease of use is already a priority when it comes to the shopping experience. It is a necessary prerequisite to ensure that your customer is following the shopping journey smoothly and without distractions.
Giving the option to select color and size specifications right on the shelf, without the need to enter the product page is interesting because the customer is able to continue shopping without having to leave the current page, greatly increasing the chance of adding more products to the cart.
The Buy it on the Shelf Plugin makes it easy for the customer to select products and their specifications and add them to the cart without leaving the page.
Communicate With Your Customer
Keeping your customer updated with news is essential to maintain a long-lasting relationship. Doing this communication during the visit to your site ensures that new users will feel more interested in making a purchase.
For this category, we recommend the TIB BAS (carousel), which adds a carousel-like bar at the bottom or top of your site with tips, promotions, and campaigns that are happening on the site.
The Promotion Notification plugin is another way to keep the customer informed of news, announcements and/or promotions on all the pages of the store.
If you like the Plugins mentioned in today's article, then you will like to know that they are on sale for Father's Day!
When you buy any of them, you get a 20% discount to buy the second Plugin.
The promotion is valid until 08/11 in our store for the selected plugins. Take advantage of the promotion to offer a different experience to your customer.