Those who work with e-commerce need to know, first of all, that any problem with their platform, regardless of the source, can hurt the performance of e-commerce both in terms of logistics and in terms of access to information from potential customers and the number of conversions. For this reason, it is necessary to make sure that everything is right with the site and that there is no error that could harm its performance.
What many people still do not know is that this monitoring can be done through a testing platform. This is basically a tool that runs simulations of site usage in order to identify possible errors. Want to know more about how this tool works, how it can help prevent errors, and how important it is for the success of your e-commerce? Read on and find out!
What is a Test Platform?
A test platform, as the name implies, is a tool that performs tests and experiments on the most diverse functionalities of a website, software, or mobile application, with the main objective of identifying possible flaws in the system and points that still need to be improved until the system is perfect for the public to use.
The idea is this: some kind of robot should try all the functions of a system, observe how it works and how it can be improved, always keeping in mind the goal of improving the user experience. This platform, at the end of the test, sends a complete report pointing out all the points that need to be considered when correcting the problems.
These tests can analyze the following points
compatibility and responsiveness: it is checked if the site is compatible with all internet browsers and also if the sales platform can adapt to all screen sizes that devices with internet access have;
content: in this item, all types of messages that the customer may have access to within the platform and that may have some impact on sales or conversions are analyzed, such as grammatical errors, formatting of titles and inter-titles, size and position of elements, product descriptions, and information about the company;
functionalities: the platform needs to understand and imagine the use of functionalities in different usage scenarios. Therefore, it is necessary to test and ensure that everything is right with the links, contact forms, external links (social networks, emails), different languages, registration of zip codes and other functions that are decisive for finalizing the purchase.
How can it help prevent errors?
In any industry, when we launch a new product into the market, it is essential to make sure that everything is right with it and that the public will have contact with the best possible version until that moment.
Imagine a practical example: suppose you own a chocolate factory and want to develop a new version, sugar-free but with the same flavor. No matter how much your team develops the product with a lot of research and using the best resources, you will only be sure that the taste pleases after you submit the chocolate to a sensory test with potential customers and that they have some knowledge of chocolates.
So it is with a virtual platform. No matter how carefully all the codes, functions, and content are thought out, flaws will only be identified after rigorous testing. And, in this case, a flaw can be crucial in the performance and financial return of an e-commerce business.
In the case of websites and software, there are some testing platforms available that do all the work in a short time and can be used at any time during the project, from the initial phases until after the virtual store is online. Importantly, by using these tools, you can predict or anticipate possible errors and even bugs. This way, you will have more time to formulate financial strategies for your virtual store and stand out among the diversity of competitors.
Why is it important to have a testing platform?
So far we understand why you should constantly test your online store to avoid errors and how testing platforms can help you get more accurate results, right? More than avoiding errors, a testing platform can ensure a better user experience, since it helps you build a system entirely with its use in mind. In addition, testing helps in the following aspects:
- the site becomes more efficient, because by going through the robot evaluations, the chance of failure at some point will be much lower;
- It ensures greater user satisfaction, as it avoids frustration when users try to perform some action and are prevented by lack of usability of the site;
- facilitates access, since, by verifying responsiveness compatibility, it does not allow the user to have any access problems;
- avoids financial loss, because with a site that offers the best navigability, the chances of cart abandonment are much lower;
- predicts the chance of overload of accesses on special occasions, such as commemorative dates or promotions;
- increases the chance of conversion, since, by being submitted to tests made by a platform, you will be delivering a version with less likelihood of problems to customers.
After knowing all these benefits, you must have already realized that hiring a testing platform for your online store can bring all these benefits and ensure that you stand out in the digital environment, where competition is increasing.
Remember that by offering a good structure with the best experience for customers, you will be making them return to your site and perform new actions, increasing your chances of billing.
If you like to know a little more about this subject and want to know more about how a test platform works, contact us and find out what we can offer to make your e-commerce much more efficient.