With the advancement of the internet, many stores have seen remarketing as a great benefit to increase sales. To stay relevant in the face of competition, e-commerces must learn how to use remarketing, for example, to attract customers to their store.
This tool seeks to attract consumers who have already visited your platform at some point with a different approach. The tool proves to be very efficient to increase the number of sales.
Want to know more about how the process can help your e-commerce? Check out our article below!
Understand What Remarketing Is
Basically, remarketing is a tool that allows you to win back a user who has visited your e-commerce site at some point, but for various reasons did not complete the purchase.
According to research, more than 70% of users abandon the product in the shopping cart, in some cases due to the consumer's decision to purchase the merchandise another time.
Remarketing aims to remind your consumer to return to the site to complete the purchase.
By using ads on websites and social networks, the visitor can find the product they left in the shopping cart.
See How it Works
We have seen that the strategy shows the merchandise to the user through ads. But how does the social network know that the consumer has shown interest in the product?
When a person enters your site, a cookie is automatically generated on his or her machine. The file stores certain information such as login data, pages visited, and IP address, for example.
Based on this information, when the customer leaves the site without completing the order, the cookie sends the products he or she showed interest in to contracted sites and social networks to do your remarketing.
In this way, these platforms know which products interested the person and, through advertisements, the customer has the opportunity to return to purchase.
The file remains active on the user's machine until the moment it is deleted or until the expiration date is over.
Learn The Tools To Get You Started
To know how to use remarketing, it is important to master some tools that help in the creation of paid ads in order to win back potential customers. Get to know some of them below.
Google Adwords can be used both for the display network, where your merchandise will be visible on partner sites, and for the search network, where the ad will appear when your client searches for the product on Google itself.
While the first is more effective when the person visits sites with themes related to your segment, the second exposes the ad when the user decides to make a new search.