With the popularization of online stores, companies need to be aware of the competition and possible mistakes that prevent them from achieving the expected results. One of these problems is the lack of security in e-commerce, both for the store and for the customer.
This is because customers need to feel safe to perform transactions and register security data when making a purchase, and retailers cannot have their e-commerce invaded.
With this problem in mind, today's article will show you the importance of some tools and give four tips that can improve the security of your e-commerce. If you want to know more about how to avoid these malicious attacks, read on!
Security seals act as a guarantee that your e-commerce site is free from malicious attacks and fraud. Some companies monitor for viruses on the Internet, provide these seals, and keep them up to date.
It is interesting that when accessing your online store, users see that there is a company that certifies and scans for threats. To further reinforce that customer data such as documents, addresses, and credit card details are secure, it is important that the seals are near the "buy" button, on the product page, and in the contact section of the site.
Another way to protect personal and business information is SSL (Secure Socket Layer) certificates, which is nothing more than the security certificate on a website. SSL prevents the information entered from being stolen and, to do this, they create an encryption, i.e. they make the information indecipherable for both companies and criminals.
Sites that have this protection have a padlock next to the word "secure" in the navigation bar next to the e-commerce address. In general, when the site does not have an SSL certificate, browsers will display the words "not secure".
In addition, the lack of this certificate affects ranking factors in Google (SEO - Search Engine Optimization), since the platform has a preference for sites that offer the best for users, which includes secure navigation.
Online user behavior monitoring tools are also very important to detect security in e-commerce, and a tip is to observe the amount of purchase cancellations or withdrawals. This is because data thieves usually simulate online purchases to identify possible weaknesses.
Unpaid bills or cards that do not pass are common in any online store, however, if this number begins to rise suddenly and is concentrated in some region or specific city, it deserves redoubled attention. In this case, it is important to have anti-fraud tools to identify and stop malicious attacks.
Finally, it is necessary to maintain official customer service channels, because any security problem that the customer may have will be reported by the platform. This way, both users and merchants can have everything recorded and find the service protocols quickly and also solve the problem in the most efficient way.
With all these tips today, you will have more security in e-commerce and, consequently, your results can improve a lot. Remember to always think of security as a two-way street, where you and your customers can conduct transactions free of threats.
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