The years 2020 and 2021 have been marked with the accelerated growth of online sales in Brazil and worldwide. More people are shopping online, about 6.2 million to be exact, according to the 44th Webshoppers Report.
This also means that competition is increasing, which makes it challenging to occupy a relevant space among so many online stores.
For companies looking to stand out, it is essential to incorporate innovations in their sales channels to reinforce brand authority and enhance the user experience.
Following trends can help your brand achieve the authority it so desperately seeks in e-commerce. Therefore, in this article we will share some of the top e-commerce trends for 2022.
1. live commerce
O live commerce is an interaction strategy through live streaming to leverage sales in e-commerce. Through this experience the merchant can promote products and services, offering a more personalized interaction with the customer.
This modality is quite common in China, but has been spreading around the world mainly during the pandemic, when artists started to perform live broadcasts sponsored by brands that provided QRCode for a purchase link.
According to Wyzowl data, about 96% of users watch explainer videos to understand about a product or service. In addition, 84% say they feel more convinced to buy a product after watching a brand video.
Another 66% say they prefer to learn about a product through video. We can understand that videos are present, especially in the purchase consideration phase.
The brands that have already understood this consumer trend have started to invest in live-commerce, inviting digital influencers to promote products and services, offering exclusive promotions that invite the consumer to watch, interact, and buy. The trend is that more brands invest in this strategy in order to create greater proximity with the customer.
2. Super Apps and Shoppable
More than half of all web traffic comes from mobile devices, according to a study conducted by Smart Insights, and this number is expected to increase by 25% by 2025.
With the creation of super apps, which add functionalities such as chat, payments, shopping, games, and delivery services, centralized consumption becomes possible, optimizing the retention and attraction of new users and being a rich source of data for personalization strategies focused on the consumer's needs.
These Apps are evolving in such a way that they already contemplate the customer's complete buying journey, including product display, customer service, and payment. This allows the merchant to decentralize the checkout and expand the payment options for each type of customer.
In practice, investing in these super apps simplifies the customer journey, expanding brand reach and streamlines processes between the store and customers.
3. 3D Experiences
One of the difficulties of shopping online, is not having an exact notion of the proportions of the product, or how the product will be applied in the context of the consumer's life. These doubts motivate many consumers to choose not to make purchases through digital channels.
Insert 3D models of the products makes the shopping experience more interactive, besides filling the gap left by the lack of contact of the consumer with the product.
Some companies have already been investing in the development of platforms that allow consumer interaction with 3D digital models, especially in the fashion industry. Some clothing brands use realistic-looking 3D clothing models that mold to the consumer's body and show combinations for that piece.
This trend will be strong next year, as it decreases the rate of returns due to dissatisfaction, helps the consumer make more assertive choices, and thus increases the consumer's confidence in the product.
4. Voice Commerce
A recent survey shows that more than 60% of Brazilians already use voice commands on their devices.
Virtual assistants such as Alexa have also been conquering people all over the world, which opens the door for e-commerce, since with her it is possible to put products in Amazon's cart and make purchases, all for voice command.
It is estimated that in approximately 3 years, 40% of transactions will be carried out through voice command. Thus, it is interesting for e-commerces to prepare themselves for this type of research.
In addition, adapting your site to the algorithms of search engines like Google, ensures greater accessibility for the visually impaired and moves the market to a more inclusive scenario.
Did you enjoy learning about these trends? If you want to know more about e-commerce trends, read our e-book "E-commerce trends 2022"..