The tenth anniversary edition of the E-Commerce Forum Brazil will bring professionals from the world's leading e-commerce companies to the stage in eight content spaces.
Xavier Aguirre, eBay's Business Development Manager for Latin America, will explain how retailers can internationalize their stores. In his opinion, Brazil is a country that offers many opportunities for cross-border and already has the technology to explore this area.
Daniel Mazini, Amazon Retail director, will tell shopkeepers how the e-commerce giant, a company with 600,000 employees, takes Jeff Bezos' famous phrase seriously: "it's always Day 1". In his talk, he will address the obsession with the customer, Amazon's fundamental pillar.
Another marketplace to be present is Wish, which recently expanded its operation in Brazilian lands. Adam Hundt, product manager of the American brand, will show how a journey of purchases occurs starting from a product and what the behavior of the consumer in Brazil when searching for an item.
Social networks and media
In addition to retailers, the E-Commerce Forum Brazil 2019 will also have the participation of the most important players in social networks and online media.
Directly from Google in New York, Nick Brady, performance specialist at the search giant, will share how the company is focusing its efforts on retail - and what the practical consequences are for the retailer: smart shopping, local campaigns, discovery campaigns, DSA, gallery ads.
Meanwhile, Silvia Ramazotti, Product Marketing Manager at Facebook, will explain how the market can leverage everything from Instagram Shopping to Feed and Stories ads, harnessing people's passions and inspiring their users to take action.
Check out the full program on the website of the E-Commerce Forum Brazil.
