Tutorial : Configurando Google Analytics na VTEX - GTM

Tutorial : Setting up Google Analytics on VTEX - GTM

CREATING AN ACCOUNT ON GTM

CREATE YOUR ACCOUNT ON GTM, AND THEN CREATE YOUR BRAND'S ACCOUNT

Just click on Create Account

Fill in your brand's information

INSTALL YOUR GTM ON VTEX

Selecting the GTM ID

INSERTING IN VTEX

Click on checkout:

Select your store, if you are not multiple stores click default.

Click again on checkout to access the GTM section

Look for the GTM field and now just enter your code:

GETTING YOUR ID IN ANALYTICS

LOG IN

Click on tracking info -> tracking code

Tracking info:

SETTING UP THE TAG ALL PAGE VIEWS

CREATE A TAG THAT RUNS EVERYWHERE:

Tag name: Analytics - All Pages

Tag type: Google Analytics - Universal Analytics

CREATE A VARIABLE

Variable name: GAID (set the name of the print)

TrackingID: your google analytics id

More settings: If you have a site called: sualoja.com.br and it redirects to loja.sualoja.com.br you can set it in the more settings (An example of what you can do).

CREATE A TRIGGER

Select the All Page and Save twice your tag will be working:

CREATE A CONVERSION TAG

Tag name: Analytics - Orderplaced

Tag type: Google Analytics - Universal Analytics

Track type: transaction

Google Analytics Settings: your GA configuration

Now just click on triggers.

CREATE A TRIGGER

Tagname: orderPlaced

TrackType: Custom Event

Event name: orderPlaced

This trigger can be used on any orderPlaced event page.

Now all you have to do is test to see if everything worked as expected :) (I tested it and it worked here)

As an extra, learn how to create sales funnels

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