CREATING AN ACCOUNT ON GTM
CREATE YOUR ACCOUNT ON GTM, AND THEN CREATE YOUR BRAND'S ACCOUNT
Just click on Create Account
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Fill in your brand's information
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INSTALL YOUR GTM ON VTEX
Selecting the GTM ID
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INSERTING IN VTEX
Click on checkout:
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Select your store, if you are not multiple stores click default.
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Click again on checkout to access the GTM section
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Look for the GTM field and now just enter your code:
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GETTING YOUR ID IN ANALYTICS
LOG IN
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Click on tracking info -> tracking code
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Tracking info:
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SETTING UP THE TAG ALL PAGE VIEWS
CREATE A TAG THAT RUNS EVERYWHERE:
Tag name: Analytics - All Pages
Tag type: Google Analytics - Universal Analytics
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CREATE A VARIABLE
Variable name: GAID (set the name of the print)
TrackingID: your google analytics id
More settings: If you have a site called: sualoja.com.br and it redirects to loja.sualoja.com.br you can set it in the more settings (An example of what you can do).
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CREATE A TRIGGER
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Select the All Page and Save twice your tag will be working:
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CREATE A CONVERSION TAG
Tag name: Analytics - Orderplaced
Tag type: Google Analytics - Universal Analytics
Track type: transaction
Google Analytics Settings: your GA configuration
Now just click on triggers.
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CREATE A TRIGGER
Tagname: orderPlaced
TrackType: Custom Event
Event name: orderPlaced
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This trigger can be used on any orderPlaced event page.
Now all you have to do is test to see if everything worked as expected :) (I tested it and it worked here)
As an extra, learn how to create sales funnels