A survey conducted by eMarketer revealed that the expectation for 2022, is that the increase in e-commerce will reach 21% of sales, reaching a total of U$5.5 trillion worldwide. By 2025, online sales are projected to account for 24.5%, representing an increase of 6.7 percentage points over a five-year period.
Nevertheless, increasing the sales performance of an e-commerce is a great challenge. Therefore, it is important to rely on good UX (User Experience) practices in order to achieve this goal.
The definition of layout, design, and usability allow your online store to guide the consumer in his buying experience without facing major difficulties. It is also possible to provide fluid journeys that meet the real needs of your target audience.
This is because consumer's buying journey involves several stages that need to be aligned with your sales funnel. Every detail of your site will weigh in the relationship with the public and enable positive experiences.
If your e-commerce does not invest in UXyour customers are most likely relating to negative ones, which negative, which greatly hinders sales in your online channel.
The importance of UX Writing in E-commerce
The way we communicate online communication is very important to be able to work on accurate strategies. From critical headlines to microcopy, the customer's buying journey needs to have everything to be smooth.
Among the reasons why UX Writing should be amazing, we can consider:
- One third of all online shoppers will abandon their cart purchase because they can't find the right information on the site;
- 65% of site visitors will not submit a form if there are too many steps to fill in personal information.
So we can see that people often have negative experiences when there are unnecessary obstacles ahead.
Words are the most human connection during the entire interaction with the e-commerce platform. Thus UX Writing focuses on the user experience. Choosing the right language is extremely important in order to remove complex obstacles.
For this reason it is important to pay attention to these points:
- Attention to the context on the page;
- Understanding the information or details provided;
- Confidence to know what the next step is and how to do it.
Without the right dedication to word choice, the customer experience will leave something to be desired. Importantly, shallow information will not provide the customer with the facts and details they seek, let alone motivate them to act.
To recap: UX Writing and the Purchase Journey
In conclusion, we realize that the application of UX Writing is fundamental to reaffirm the strengthening the voice and the relationship of the brand relationship with the customer.
Thanks to UX Writing, it is possible to facilitate the use of websites, applications and chatbots, with the right choice of words, colors and formats, always seeking to improve the consumer experienceleading businesses to achieve excellent results.
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