Valentine's Day is one of the most important dates for retailers around the world and although in Brazil Valentine's Day is on a different date, February 14 can be a great sales opportunity for Brazilian e-commerces, do you know why?
The main reason is that Brazilians already celebrate Valentine's Day in digital and many people are already in the habit of buying gifts to surprise their loved ones, friends and family.
Your e-commerce can take advantage of the date to make special promotions to reinforce a period in which there is a natural drop in sales, especially because of Carnival.
In this article we have separated some tips for promotions to get your e-commerce in the mood and make a lot of success on Valentine's Day.
Progressive Discount
This type of promotion can be used to give a percentage discount for a certain amount of products added to the cart.
Taking advantage of the pretext of giving a gift to someone you love, your store can put conditions for the purchase of 2 items the customer earn a percentage discount.
Progressive discounts are widely used to increase the average shopping cart ticket and work very well to increase conversion rates.
Buy Together
One of the most used strategies in e-commerce is for sure the matched buy, also known as "Buy Together ", and this is because it is an excellent ally in the growth of a brand's sales.
The Buy Together is widely used to give discounts for two or more complementary products when bought together or for similar products from the same collection.
In practice, the Buy Together is made available as a field on the product page or promotional area of some page of the site, showing users one or more purchase options related to the product in question.
Buy and Win
This type of promotion is interesting to unlock psychological behaviors in consumers who prefer to choose free options over discount promotion.
It is generally used to offer two products for the price of one, to offer Free shipping for the purchase of specific products or a free gift when the product of the promotion is purchased.
Either way, Buy and Win is a positive factor to increase the conversion rate and decrease cart abandonment rates, making the product more attractive to buyers.
Remember that promotions for specific campaigns need to be very well planned and be directed to a specific target audience, have determined the duration, recurrence, and restrictions of your promotions to make your action profitable. In addition to being part of a creative communication strategy that speaks to your audience.
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