Mobile commerce: o que uma versão responsiva da sua loja deve ter?

Mobile commerce: what should a responsive version of your store have?

Have you ever heard of a mobile version of an online store? You probably have. Basically, this is how people shop online, using mobile devices such as smartphones and tablets.

The consumer is more connected every day and uses these devices for almost everything: searching, shopping, paying bills, messaging applications, etc. The number of users is astonishing: by the year 2020, 6.6 billion people will have a smartphone, about 70% of the world population.

Today, these devices already account for a large part of sales. Therefore, the mobile version is essential for those who have an online store. Want to better understand why and know what your online store should have? Read on!

What is the Importance of the Mobile Version of Virtual Stores?

Brazil is one of the countries with the highest growth in the use of mobile devices. According to studies by Fundação Getulio Vargas (FGV), there are currently more than 198 million mobile devices connected to the Internet. However, this number is expected to rise to 236 million in the next two years, i.e., there will be about 1 device per inhabitant. Impressive, isn't it?

This growth, coupled with changes in consumer behavior, has made it necessary for online retailers to adapt, making it essential to have a mobile e-commerce. However, for the store to have access and sales through this mode, some aspects must be observed.

We have prepared, below, a list of what your virtual store needs to be successful in the mobile version. Check it out!

1. Responsiveness

When we talk about the mobile version of virtual stores, we cannot forget responsiveness. A responsive site is one that adapts to any type and size of screen. With this model, we create a layout for desktop that is adapted to smaller screens, showing only what is necessary.

This strategy does not require much initial investment. When you order a layout for an agency, for example, you can simply ask for a responsive version. Also, remember to check if your e-commerce platform supports this type of layout.

2. Scannability

Have you ever accessed a site that looked interesting, but soon left because the text looked tiresome? Well, unfortunately this happens a lot. Probably what is missing in sites like this is scannability.

This term identifies the capacity that a site has to facilitate the user's reading. In other words, when the reader can quickly understand the content, this site has a good scanability.

Although it is better known by copywriters and journalists, this technique is also applied in e-commerce. After all, by simplifying the assimilation of content, it becomes easier to convert the visitor into a customer.

By applying the concepts of scannability in your store, it will become more dynamic and attractive. There are several techniques to use in your e-commerce, but you can start with a few simple ones: avoiding long texts, using good quality images to catch the attention, lists to instigate curiosity, and bold to highlight important information, for example.

3. Intuitiveness

An online store needs to be intuitive, that is, have an interface that is easy to navigate. The information must be clear and clearly visible, ensuring that the customer can navigate without hindrance.

This point is even more important when it comes to the mobile version of an online store. The smaller screens should provide only the essential elements, which need to be planned in order to guarantee a truly intuitive navigation.

The layout is crucial to ensure good results. The menu, categories, buttons, checkout etc. need to be designed with the user in mind. All actions must be predicted, tested, and functions need to operate perfectly. An intuitive site is synonymous with more hits and more conversions.

4. Usability

Usability is totally linked to the user experience, since it facilitates the use of web pages. The level of usability can be measured through 5 factors: learning, efficiency, memorability, operational failures, and user satisfaction.

This technique is indispensable for any digital business, especially if it is a mobile version of an online store. This is because if the site is easy to use, users will stay on it longer. Moreover, if the user is not confused and gets lost during navigation, the chances that he will return to buy in your e-commerce are higher.

Remember that with so many stores available, the user will not think twice before abandoning your site if he encounters any difficulty. Therefore, investing in usability is essential. Using and improving this technique in your e-commerce will result in increased click-through and conversion rates, as well as improved user experience.

Usability and usefulness go hand in hand and are extremely important in determining whether a site is relevant or not to the user. After all, in addition to being easy to use, the site needs to be useful to the consumer.

5. Better shopping experience

In addition to the tips we mentioned above, there are other points that should be considered to offer the best buying experience for the user. One of them is the connection speed of the mobile platform, which is lower than that of the desktop, so the tip is to invest in a lightweight site.

Another factor that must be considered is the touchscreen. The main user interaction with mobile devices is through touchscreen. So make sure that the buttons and other elements of your site's interface offer the best possible experience for the potential customer.

Social registration is also an interesting option, after all, it helps the user who accesses the virtual store through a mobile device. This is the kind of registration through which the login can be linked to social networks such as Facebook, Twitter or e-mail. Thus, the chances of the user finalizing the purchase only increase.

Another tip to increase conversions is to invest in one-click checkout systems. This way, you help the consumer and ensure that he will not give up the purchase.

Last but not least, we must remember security. Although mobile devices are not always connected to completely secure networks, there are ways to show that your store is reliable. Digital certificates stating that the e-commerce site is secure and uses good data security practices are a great example.

Did you like the tips? In today's post you have seen some ideas to improve the mobile version of online stores. Do you have any questions or want to know more about how to optimize any digital business? Get in touch with us!

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