It has become increasingly common in e-commerce, the integration with geolocation functionalities that enhance the user experience through its location.
Having access to the consumer's geographic location can be a very relevant and influential fact in e-commerce sales, especially if added to your sales and acquisition strategies.
In this article we will talk about why geolocation can increase the efficiency of your e-commerce and show you the advantages of working with this feature.
How does geolocation work?
Geolocation is a strategy that uses a set of technologies capable of identifying the location of an electronic device and forward this data to the store, if the user allows the sharing of this data. With this, it becomes easy for the consumer to find exclusive conditions for his or her location, and for the retailer to create targeted and segmented campaigns.
The strategy is interesting for the consumer, who can discover stores and sellers that are nearby, as is the case with searches for establishments on Google, an interesting function for companies that have physical stores.
For the e-commerce store owner, it is also interesting to better understand the users' profile, better direct campaigns, and streamline logistics processes when added to stock integration strategies and online and offline channels. track the metrics certain is essential.
What are the advantages of using geolocation in e-commerce?
It's easy to see that geolocation is a very interesting strategy, especially for businesses that work both online and offline. But there are other benefits of working with the location of consumers, they are
Knowing your consumers better
To succeed in sales, it is necessary to know well your audience to guide and align the best strategies in your sales channel and in the Relationship marketing. This makes the consumer's journey more efficient and less tiring.
The geographic location can reveal particular characteristics of your audience and allow you to use the surroundings, nearby establishments, and even the weather to target campaigns with appropriate products.
Segmented campaigns
Segmented campaigns can help you target the right people, and impact more effectively when thinking about sales conversion.
Moreover, these differences in the way of consuming from one place to another can make your store try campaigns with new approaches that are more effective in places where sales are low.
Combining geolocation with pick-up store
Brands that work with physical stores can benefit from the geolocation strategy by adopting the pick-up storeThis is basically a way for the customer to buy online and pick up at a store near him, reducing freight costs and waiting times.
How geolocation increased Extrafarma's operational efficiency
Extrafarma is one of the six largest pharmacy chains in Brazil, the chain started its e-commerce in 2020 through a project developed in only 15 days.
In its evolution phase, we developed the Regionalization App It is also possible to show whether a product is available in that region or available for pickup at the store, among other facilities for the customer.
With the use of the App, Extrafarma is starting its omnichannel operation and scaling the brand's performance in the online and offline market. The site conversion should increase considerably with this new function, reaching new users and offering more complete experiences.
We realized that using the consumer's geographic location is an action widely used in e-commerce, because it promotes greater proximity to the customer, besides achieving more prominence in commerce and improving the user experience at the time of purchase.
So, did you like to know how geolocation can increase the efficiency of your e-commerce?
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