With the global events of the last two years, the consumer experience has developed much faster than expected. Brand interactions and shopping experiences have have taken extremely different directions than they used to.
By 2022, 50% of global consumers say that the pandemic has made them reevaluate their purposes about what is really important, going back to different aspects of how we lived, worked and shopped just 2 years ago.
In a highly competitive market, personalized service has become synonymous with customer loyalty.
As more and more consumers are becoming digital shoppers, online retailers have to online retailers are are living the painful reality that while e-commerce allows them to stay afloat during the downturn, this newfound reliance on online sales comes at a cost.
With this new scenario, the reflection that sets in is precisely in relation to the success around the digital channels. And with that, the need to increase e-commerce sales traffic stands out.
Read also: A guide to UX and UI for e-commerce.
Learn 5 ways to increase your e-commerce traffic
An important question to consider regarding an e-commerce is precisely how to drive more traffic to the online store.
Operating an e-commerce goes beyond the time and effort spent setting up your online store before launch. Soon after the store's go-live, it is possible that the shopkeeper will start to wonder how to measure the traffic to his site.
This happens even with stores that grow rapidly for months, but there is always a way to reach a specific point of traffic and sales by parking at this level.
Regardless of whether we are talking about attracting the first, or the millionth customer, generating more traffic for your online store is part of the strategy for innovation and business growth.
Here are 5 ways to increase sales and traffic to your e-commerce store, check it out:
With a sales campaign thinking especially about your audience, it is possible to arouse the interest of visitors in search of a specific product. With the right planning, whether for seasonal dates or not, it is very likely that there will be a positive result. A positive way to create this strategy is to think about discount coupons that can be used only on your site, or a promotion with giveaways.
Being active on social social networks is extremely important nowadays. In 2021, a survey by Social Miner pointed out that 76% of consumers use social networks, both to access other customers' reviews and to compare prices.
This is a way to stay connected with customers, offering news and updates from your store to the public. For this reason it is essential to know your audience, so that it makes sense to target your content to them.
Read also: Social Commerce: How to sell on social networks.
In 2022, many people no longer believe in email marketing strategies, focusing only on the most popular social networks. However, the truth is that this channel represents the highest return on investment (ROI) of all. In the B2B market, for example, 87% of sellers use email marketing as a means of contacting consumers.
B2B content distribution channels (Image source: contentmarketinginstitute.com)
This is one of the most successful ways to drive customers to the online store, so make it a point to keep your contact list up to date.
Your potential audience will surely use Google to find products like the ones you have in your store. So it is essential to find a way to stand out among the first search results on the page. To make this possible, you need to optimize your site with SEO (Search Engine Optimization).
SEO is the process of increasing e-commerce of e-commerce through efforts to get your site to the top of the list of specific search results.
In addition to attracting traffic organically with SEO, you can also further engage your strategy with Google ads. With it, each click received will have a specific value according to the targeted keywords (thus being called PPC ads, or pay per click). Because of this, it is important to make a budget to use this method, but its results are usually significant.
This method of advertising can be done through Google Adsan online advertising platform where users pay to share their content with a large amount of potential site visitors through the Google Ad Network.
Contact us to learn more!
Evolve your e-commerce! Count on the help of the Codebyan agency specialized in technology, focused on performance and usability to help companies sell more through their digital channels.